Expanding the original herbal business model “Food is medicine” points out Muang Phet herbs as shock power

Phetchaburi, Deputy Minister of Commerce leads the Ministry of Commerce executives to visit the herbal business of Innovative Pharma Herb Company Limited, Phetchaburi Province. Admire the herbal business as a model of business for those who love health. Ready to promote Thai wisdom Expand the market both domestically and abroad Invite to join the SME expo and recommend expanding the business by setting up a homestay for health tourists and preparing Fine Dining meals from herbs. Mr. Naphinthorn Srisanpang, Deputy Minister of Commerce Together with the executive team of the Ministry of Commerce consisting of the Department of Business Development Department of Internal Trade Department of Intellectual Property Inspector General, Ministry of Commerce and commerce in Phetchaburi Province Visited the herbal business of Phetchaburi province by Innovative Pharma Herb Company Limited, an entrepreneur in the production of herbal medicines, pharmaceuticals, and cosmetics. Under the brand name Nature Bloom which is run by a family of doctors who are over 300 years old, known as Ban Mor Chon Herbs Phetchaburi Currently, there is Dr. Chatwanit Pluang, a 4th generation pharmacist, and pharmacist Nawan Pluang, a 5th generation pharmacist, who is the successor to treating disease with Thai herbs. He told about business operations. Herbs until now have expanded into the Wellness (health) business and many herbal products. It is also a producer that purchases Thai herbs grown by villagers in Phetchaburi province. Including providing knowledge about various medicine recipes to the villagers. In addition, the project has been initiated. Food is medicine using the concept of 'Create medicine in the rice fields' by inventing substances found in rice and extracting them as food supplements to maintain health. However, from viewing the information about the company's business operations. He would like to admire that he is a business operator with great potential and development in the matter of herbal products. The problem is that entrepreneurs want to ask the Ministry of Commerce to give them promotion. He has assigned Department of Business Development Organize herbal shops in department stores. The Department of Intellectual Property processes patents on a fast track basis in order to get applications considered quickly. As for the Department of Internal Trade Ask entrepreneurs to send a list of herbal products to the department to present to store operators or modern trade department stores for sale. In addition, the international market has been given to the Department of International Trade Promotion by commercial ambassadors abroad to expand the market for Thai herbal products abroad as much as possible. Which the company exports to Japan is considered the most difficult export to pass Japanese standards. The important thing is that we will help publicize it. As for the Ministry of Commerce, there are many departments that take care of developing the potential of entrepreneurs, especially organizing various events like the one I will prepare to organize at the SME Expo. The month of June will be an opportunity for you. Products and businesses have been displayed to those who are interested. However, the Ministry of Commerce will help build on local wisdom that can actually cure disease. It is considered one of the projects of the Ministry of Commerce that is a model. You will grow in the near future. And introducing a Wellness business or health tourism, I consider it a good project. I want homestays to be registered for the villagers. Earn income and increase knowledge for the villagers in accepting tourists to eat herbal and healthy food that the villagers have prepared for them to eat. For example, what I have eaten, such as watermelon and dried fish, I felt very refreshed when I ate it,' concluded Mr. Napinthorn. After that, the group also went to taste Thai food that uses herbs as ingredients in the food at Pa Yan restaurant in Phetchaburi province and presented the Thai SELECT logo to the restaurant to guarantee the excelle nt quality of the food according to food standards. Thai That's right, there's just deliciousness. But there are also beautiful food decorations. The aroma is inviting to eat. Importantly, it benefits from herbs that are ingredients in food. By Aunt Yan Shop Passed the standard evaluation criteria to receive the Thai SELECT symbol in 5 areas: 1) taste and appearance of food 2) quality ingredients and there are at least 70 percent Thai food items. 3) Clean and hygienic. 4) Store atmosphere and decoration. 5) Good quality of service. We also gave a Thai SELECT sign to Krok Daeng Restaurant, Ratchaburi Province, a Thai restaurant on the river with a good atmosphere. that have passed the Thai SELECT standard evaluation criteria, both taste and cooking process standards as well. Currently (information as of May 10, 2024) there are 370 Thai restaurants that have received the Thai SELECT symbol, divided into * Thai SELECT SIGNATURE 18 shops (5%) * Thai SELECT CLASSIC 326 shops (88%) and Thai SELECT UNIQUE 26 shops (7%) etc. Source: Thai News Agency