Feiyu Technology Announces 2014 Annual Results

Revenue and Gross Profit Surged 133.8% and 114.5% Respectively

Mobile Game Business Grew Significantly

HONG KONG, March 16, 2015 /PRNewswire/ —

Financial Highlights

For the year ended 31 December

Change

2014

(RMB’000)

2013

(RMB’000)

Revenue

339,071

145,037

+133.8%

Gross profit

296,778

138,338

+114.5%

Profit before tax

148,501

61,206

+142.6%

Profit for the year attributable to owners of the parent

117,885

52,623

+124.0%

Adjusted net profit attributable to owners of the parent (unaudited) (1)

185,596

81,442

+127.9%

(1) The Company defines adjusted net profit attributable to owners of the parent as net income or loss attributable to owners of the parent excluding share-based compensation, listing fees in connection with the global offering completed in 2014 and amortization of intangible assets relating to the acquisition of Kailuo Tianxia on 31 December 2013.

Feiyu Technology International Company Ltd. ("Feiyu Technology" or the "Company"; together with its subsidiaries, the "Group") (stock code: 1022), a reputable developer and operator of mobile games and web games, today announced its audited annual results for the year ended 31 December 2014 (the "year under review").

During the year under review, the Group recorded revenue of approximately RMB339.1 million, representing an increase of approximately 133.8% compared with same period last year. Revenue from the game operation segment increased by approximately 135.1% to approximately RMB316.9 million from last year. The contribution of mobile games to total revenue of the Group rose from approximately 39.6% in 2013 to approximately 77.9% in 2014, reaching RMB264.2 million. The gross profit for the year under review was approximately RMB296.8 million, increased significantly for 114.5% compared to approximately RMB138.3 million last year. Profit for the year attributable to owners of the parent increased 124% from approximately RMB52.6 million for the year ended 31 December 2013 to approximately RMB117.9 million for the year ended 31 December 2014. Adjusted net profit attributable to owners of the parent increased approximately 127.9% from approximately RMB81.4 million for the year ended 31 December 2013 to approximately RMB185.59 million for the year ended 31 December 2014.

Mr. Yao Jianjun, Chief Executive Officer, Chairman of the Board of Directors and Co-founder of Feiyu Technology said, "2014 was a remarkable year for the Group. Leveraging on our strong game development and operation team, our established proprietary game development and operation infrastructure, and our broad game player base, the Group has made a successful transition from a web game developer to a mobile game developer. The contribution of mobile game business to the total revenue has increased significantly. In addition, the Company was successfully listed on the Main Board of the Hong Kong Stock Exchange on 5 December 2014, marking a milestone for the Group in improving its capital strength, corporate governance as well as enhancing its competitive edge, laying a solid foundation for the Group’s future development."

As of 31 December 2014, the game portfolio of the Group included five mobile games and two web games, which are all self-developed games. The five mobile games are "Shen Xian Dao", "Carrot Fantasy", "Carrot Fantasy 2", "Jiong Xi You" and "San Guo Zhi Ren". The two web games are "Shen Xian Dao" and "Da Hua Shen Xian". The key titles of the Group have not only performed well financially, but have also received broad industry recognition. For example, "Jiong Xi You" has received the Golden Plume Award 2014 for "The Best Original Mobile Game" while "Carrot Fantasy 2" has received the Golden Plume Award 2014 for "The Most Anticipated Single Player Mobile Game", Baidu Award 2014 for "The Most Popular Single Player Game" and 2014 "Top Ten Most Popular Original Games" (China Gaming Industry Gaming Conference). One of the pipeline games, "Ba Qin", which was in beta-testing has received the Golden Plume Award 2014 for "The Most Anticipated Web Game". "San Guo Zhi Ren" has received GameLook Award for "The Best Annual Mobile Game".

According to App Annie’s daily analysis of Apple Inc.’s App Store rankings, in 2014, "Jiong Xi You" ranked among the top 20 daily adventure games in terms of gross billings in China for 333 days and "Luan Shi Zhi" Ren 2 (now titled "San Guo Zhi Ren" and a game exclusively distributed on Tencent platforms) ranked among the top 20 daily action games in terms of gross billings in China for 158 days. Furthermore, after the iOS version of "San Guo Zhi Ren" was launched on Tencent platforms on 19 October 2014, for the period from 22 October 2014 to 31 December 2014, based on App Annie’s daily analysis of Apple Inc.’s App Store rankings, it ranked the first in terms of gross billings in China for 31 days and ranked second for 21 days.

Driven by the success of games and strategic focus that the Group placed on its mobile game business, the active player base of the Group continued to experience significant growth in 2014.

As of 31 December 2014, RPG mobile games and web games of the Group had approximately 191.7 million cumulative registered users, with approximately 161.3 million users for web games and approximately 30.4 million users for mobile games; and casual mobile games had approximately 233.8 million cumulative activated downloads. For the month of December 2014, RPG mobile games and web games of the Group had 5.0 million monthly active users (MAUs), with approximately 1.2 million MAUs for web games and approximately 3.8 million MAUs for mobile games; and casual mobile games had approximately 15.6 million MAUs. The average monthly paying users (MPUs) for mobile RPG games has surged to approximately 176,000 in 2014 from approximately 34,000 in 2013.

During the year of 2015, the Group plans to launch approximately eight to nine new mobile games in 2015, including games under the "Carrot Fantasy" series, "Shen Xian Dao" series and "Jiong Xi You" series.

Commenting on the Group’s future growth, Mr. Yao Jianjun said, "The year of 2015 will be a critical year presenting both challenges and opportunities for Feiyu Technology. According to iResearch, the mobile game market has become the main growth driver of the online gaming industry in China. The mobile games market will account for an increasing percentage of the overall online gaming market in future. Feiyu Technology will capture market opportunities and continue to benefit from industrial development. We will further strengthen and expand our mobile games portfolio by developing additional high quality RPG mobile and casual mobile games and offering more mobile specific value added features to enrich game experience on mobile devices. We will also leverage our intellectual properties to extend the life cycle of our games, further enhancing player engagement through improving the design and settings of our games. We will continue to expand global user base by customizing the existing games to target overseas audiences and strengthening our relationships with major international game publishing and distribution partners, we also seek opportunities to acquire developed games and their development teams for boosting our game development capabilities and game portfolio. Feiyu Technology will endeavor to increase our market share to achieve sustainable growth and maximize returns for our shareholders."

About Feiyu Technology International Company Ltd.("Feiyu Technology")

Feiyu Technology is a reputable developer and operator of mobile games and web games. It is one of the few game development companies based in the PRC that offers games in both the casual and RPG categories. The recent game portfolio of the Company includes five mobile games and two web games. Feiyu Technology’s games are available on some of the most visited game distribution and publishing platforms in China, including Baidu, Tencent platforms, 37wan.cn, 91wan.cn, 360.cn and duowan.com, enabling the Company to tap into a large and diversified player base.

For further information of Feiyu Technology, please visit http://www.feiyuhk.com.