Maranello: Ferrari officially unveiled the Ferrari Luce, its first 100% electric car, marking a full entry into the era of electric vehicles and a significant turning point in the Prancing Horse's departure from traditional design. The starting price for this innovative vehicle is £550,000, which is approximately 20.8 million baht.

According to Thai News Agency, the car's exterior and interior were crafted by renowned designers Jony Ive, former Apple Chief Design Officer known for his work on the iPhone and Mac, and Marc Newson from the creative studio LoveFrom. The Ferrari Luce is a four-door sports sedan featuring "pantry doors" that open separately. It boasts a fully curved glass upper half paired with sloping, teardrop-shaped aluminum side panels. For the first time in Ferrari's 78-year history, the car offers five passenger seats and a substantial 597-liter luggage compartment, catering to the needs of affluent families.

In terms of performance, the Ferrari Luce is powered by four independent electric motors, each driving one wheel, delivering a combined maximum power output of 1,035 horsepower. The car accelerates from 0-100 km/h in just 2.5 seconds and from 0-200 km/h in 6.8 seconds, with a top speed limited to 310 km/h. Its 122 kWh battery provides a driving range of over 500 kilometers on a single full charge.

Addressing the absence of the traditional roar from a V8 or V12 engine, Ferrari has installed a vibration detection system on the rear axle. This system captures real vibrations from the electric powertrain, which are then processed through a frequency filtering algorithm to reproduce and amplify the signature Ferrari roar both inside and outside the cabin.

The Ferrari Luce is set to be priced starting at £550,000 in Europe, with customer deliveries anticipated to begin in 2027. The launch of the Ferrari Luce represents one of the brand's most significant gambles in its history, especially as other supercar competitors are slowing down their electric vehicle plans.