Bangkok: Football fans across Thailand have reason to celebrate as three private companies have invested 2 billion baht to secure the rights to broadcast all levels of Thai League football matches for free. This initiative aims to become a driving force in advancing Thai football to the World Cup stage.

According to Thai News Agency, the collaboration involves Advanced Info Service Public Company Limited, Gulf Development Public Company Limited, and Jasmine International Public Company Limited. These companies have committed significant resources to broadcast live Thai League football at all levels for four seasons, with potential extensions for another two seasons. The initiative is in partnership with the Football Association of Thailand, led by ‘Madam Pang’ Nualphan Lamsam, working towards creating a robust football league supported by fans nationwide.

The popularity of Thai football is on the rise, as evidenced by full-capacity crowds at matches like the Thai League 3 game between Pattani FC and Rasi Salai United, which drew over 12,000 spectators in the stadium and nearly 20,000 online viewers. This resurgence in interest highlights the potential for Thai football to gain even more support and develop further.

Executives from the three companies have stated that this move is a significant step in developing the football league, potentially impacting the national team’s progress and fulfilling the dreams of many Thai fans who wish to see their team compete on the World Cup stage. The ability to watch live broadcasts for free is a crucial element in expanding the fan base and strengthening the foundation of Thai football.

This historic collaboration between the private sector and the Football Association of Thailand will undoubtedly be closely monitored to see if it can lead to sustainable development within the Thai football industry, ultimately achieving the goal of reaching the World Cup as hoped by fans nationwide.