Grow Your Small Business with Offline Marketing Techniques

NEW YORK, April 9, 2015 /PRNewswire/ — Even while living in a digital age, small business marketers understand that traditional marketing strategies are unique and have distinct value with helping to grow their small business. While it’s important not to discount the power of online marketing, many proven offline methods are simply forgotten when marketing campaigns are planned.

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In her debut article for PR Newswire’s Small Business PR Toolkit, Claire Prendergast, Senior Strategic Communications Manager at agencyEA, explores different types of traditional offline marketing techniques that can benefit your business.

  • Guerilla marketing. Thinking outside of the box may lead to unconventional techniques that often translate into "unforgettable."  Posting sticky notes at popular locations such as drive-thrus may be one guerilla marketing tactic that leaves a lasting impression.
  • Give stuff away. Including small branded items with each customer order is an excellent way to incentivize your customer-base. That extra thoughtful step may be just what is needed to get them coming back for more.
  • Public speaking. While this tactic may not be for everyone, it’s often a very useful way to bring new customers to your business and help grow your brand. Find a local event that is related to your industry, come up with an educational topic you can speak on, and volunteer your time. Attending events can be just as beneficial as speaking at them.

For further discussion surrounding offline marketing techniques that work, click here:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Amanda Eldridge
Director, Strategic Channels