NOIDA, India, Sept. 24, 2014 /PRNewswire/ — HCL Technologies, a leading global IT services provider, today announced the appointment of Matt Preschern as Executive Vice President & Chief Marketing Officer. Matt will lead all marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth and value.
"Matt brings a global view and proven track record of implementing strategies that have accelerated growth for some of the world’s most successful technology companies," said Anant Gupta, CEO, HCL Technologies. "His experience in building marketing muscle for next generation technology solutions and services makes him a perfect choice for playing a key role in enabling HCL’s Growth Blueprint based on new generation propositions."
"HCL has built an enviable position globally driven by its unique philosophy of Relationship Beyond the Contract, unmatched global delivery network and robust client relationships," said Matt Preschern. "I look forward to driving the HCL brand to even greater heights and contributing to its fast growth and market leadership."
Matt brings over two decades of leadership experience in marketing and strategic business development. Prior to joining HCL, he was Senior Vice President and Enterprise Chief Marketing Officer at Windstream where he led overall Brand Management, Demand Generation and Digital Content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, PR and industry analyst relations.
Before this Matt held several leadership positions at IBM including Vice President of Marketing for the North America Business Consulting Services organization, where he repositioned the organization for growth by aligning marketing and sales to key growth plays such as the CMO agenda, analytics and smarter commerce. Matt also played a key role in IBM’s Global ‘Smarter Planet’ campaign and earlier in his career developed the ‘On Demand Business Adoption’ model.
A global citizen, Matt was born and educated in Austria and spent part of his childhood in Taipei, before moving to the US in 1991. Matt has an MBA from Emory University’s Goizueta Business School. Matt’s complete profile and key career achievements can be viewed here.