NEW YORK, January 22, 2015 /PRNewswire/ — On Jan. 19, a TV commercial from the leading Chinese bakery food company – Huamei Food – was shown in New York’s Time Square. The culture of spring festival and family bonding emphasized here is highly appreciated by the Chinese people living in the USA. The spring festival, which started around 4,000 years ago, is the most important festival for Chinese people and is a time when all family members get together, just like Christmas in the U.S.
New Year’s Eve and New Year’s Day are celebrated as a family affair, a time of reunion and thanksgiving. The celebration was traditionally highlighted with a religious ceremony given in honor of Heaven and Earth, the gods of the household and the family ancestors.
People attach great importance to the eve of the Spring Festival. At that time, all family members eat dinner together. The meal is more luxurious than usual. After the dinner, the whole family will sit together, chat and watch TV. In recent years, the Spring Festival party broadcast on China Central Television Station (CCTV) is an essential entertainment for the Chinese both at home and abroad. According to custom, each family will stay up to usher in the New Year.
However, things have changed significantly, especially with the development of the Internet. Younger generations prefer to celebrate this moment via email and activities online. Considering this, Huamei Food started a campaign named the "2015 Micro-spring Festival Gala," which asks young people to upload a video sharing their New Year wishes with all Chinese families. Like the slogan of the TV commercial, "When you watch the Spring Festival’s Gala. Your parents search every channel to look for you. The empty nesters are expecting their children to return home." Through this campaign, Huamei Food hope to push the young generation to communicate more with their parents.
Huamei Food has always been dedicated to preserving and promoting traditional Chinese culture. The 2015 Spring Festival Gala is a good example of its dedication and creative approach to tradition.
Title: Administrative Assistant of Director
Company: Dongguan Huamei Food Co., Ltd.
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