KUALA LUMPUR, Malaysia, Jan. 6, 2015 /PRNewswire/ — The 2014 Frost & Sullivan Global Product Leadership Award for the DC Power Systems Market was recently presented to Huawei in recognition of its strategically aligned and robust product line for the telecom market.
While the DC power system market in total has experienced declining growth from 2009 through 2012, Huawei has shown significant growth in select regions worldwide due to its robust product line and its brand equity. With a global market share of 24.7 percent worldwide, Huawei leads the competition and has established itself as a force to be reckoned with.
"Huawei has displayed resilient growth and clear product leadership in a highly mature and competitive DC Power systems market. The company’s product superiority emanates from its high efficiency platform for its rectifiers which have undoubtedly paved the way for the company’s success in penetrating the worldwide market," said Anu Elizabeth Cherian, Senior Industry Analyst for Energy & Power Systems, Frost & Sullivan.
Product differentiation is a critical strategy for the growth of a company in a mature market. The DC power systems market is a mature one with all competitors carrying similar products differing only by virtue of their brand equity.
Catering primarily to the telecom vertical, the key challenge is to set up a robust and strategic product portfolio without compromising on high reliability and efficiency standards. Efficiency is a key selling point in the DC power systems market and companies that have excelled in efficiency are truly the trend setters as this market continues to mature.
Mature economies worldwide are faced with aging telecom infrastructure, on the one hand, while growing economies are facing the need for fast paced infrastructural growth. As the economic landscape offers a mixed bag for telecom operators, the critical element that fosters growth is an impressive product line up and the brand equity that resonates with both telecom equipment users as well as backup power manufacturers.
The product leadership award establishes product superiority in the worldwide market which in turn provides further proof that a company’s strategy and vision for growth in the DC power systems market are consistent and sustained.
"Huawei has not only recognized the needs of the market in a volatile phase of its growth but also proved that market growth can be accomplished with a clear vision focused on technology, product and delivery to market. Huawei’s brand equity is unique among DC power system vendors as it has the additional advantage of being a veteran in the telecom vertical. This unique advantage has gained it a well deserved position in the worldwide market for DC power systems," said Anu.
For more information, please visit http://www.best-practices.frost-multimedia-wire.com/huawei2014/
Frost & Sullivan Best Practices Awards are based on extensive market engineering tools evolved by Frost & Sullivan. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
For more details on Frost & Sullivan’s Best Practices Awards programme, log-on to http://www.frost.com/prod/servlet/our-services-page.pag?mode=open&sid=221549673.
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