Bangkok: The Premier League and JAS are warning Thai football fans about the dangers of pirated broadcasting. The “Boot Out Piracy” campaign aims to protect fans and their families from the hidden dangers of watching pirated broadcasts.
According to Thai News Agency, the Premier League, in collaboration with Jasmine International Public Company Limited (JAS) and Mono Next Public Company Limited (MONO), the rights holders for broadcasting Premier League football in Thailand, has launched the annual ‘Boot Out Piracy’ campaign in Thailand to highlight the risks of watching pirated streaming.
The campaign, now in its fourth year in Thailand, includes participation from some of the world’s most promising young footballers, who are educating fans about legal streaming practices. Martin €¹…€œdegaard (Arsenal), Amad Diallo (Manchester United), Raºl Jim©nez (Fulham), Dan Burn (Newcastle United), and Matty Cash (Aston Villa) are among the campaign’s key players, encouraging fans to watch live broadcasts safely and legally. They emphasized the significant risks users face when accessing content via pirated websites and illegal streaming devices (ISDs), which are often exploited by cybercriminals to launch malware, phishing attempts, steal data, and disseminate harmful or inappropriate content to Thai football fans, potentially putting their personal and family safety in jeopardy.
Kevin Plumb, General Counsel for the Premier League, stated that watching pirated broadcasts might seem harmless, but the risks extend beyond poor video quality. Research from cybersecurity experts consistently highlights the serious dangers of using pirated websites and devices. The Premier League continues to work with broadcast partners and governments worldwide to combat piracy, but it remains a persistent problem under the Boot Out Piracy campaign.
Dr. Soraj Asavaprabha, Chief Executive Officer of Jasmine International Public Company Limited (JAS), expressed delight in partnering with the Premier League and MONO to provide world-class football to Thai fans through safe and legal channels. In addition to live broadcasting, JAS aims to promote a digital ecosystem that integrates intellectual property rights to encourage responsible viewing and protect consumers from digital risks. JAS collaborates closely with the Premier League and government agencies to enforce law enforcement and combat illegal broadcasting. They work with relevant law enforcement and regulators to ensure rights are protected and infringement is addressed effectively. This campaign represents a long-term commitment to building a strong foundation through collaboration with world-class experts from the Premier League and partners in Thailand, ensuring that Thai fans can safely watch matches while preserving the value of licensed content for the future.
A study by cybersecurity expert Prof. Paul Watters found that most pirated websites contain malware, phishing, or spam, along with harmful content, including gambling-related ads, pornography, and scams. In Thailand, pirated websites expose users to a sixfold greater risk of being scammed compared to legitimate websites. More than half of pirated websites (56 percent) were identified as cyber risks (malware, phishing, scams). All advertisements on pirated websites promote unsafe content. Analysis of ISD and pirated applications reveals that users are at risk of data theft, with internet traffic potentially linked to crime, leading users to fall prey to scams, malware, and even legal investigations.
The Boot Out Piracy 2025/26 campaign was launched in Malaysia at the end of September and will be rolled out in Singapore, Indonesia, Vietnam, Hong Kong, and Thailand throughout October, across all live broadcast and social media channels, to communicate directly with fans.