Bangkok:MCOT is broadening its business ventures by entering into agreements with three event organizers to create a comprehensive event management service.

According to Thai News Agency, MCOT Public Company Limited's Director and Acting President, Mr. Jesada Pongthanathanawat, signed Memorandums of Understanding (MOUs) with PKP Creation Co., Ltd., Dragon Organizer Group Co., Ltd., and Polar Bear Inc. Co., Ltd. The initiative is to develop events in On-Ground, Online, and Hybrid formats, utilizing the media, venues, and expertise of each partner to boost revenue and adapt to digital demands.

Mr. Jesada explained that the collaboration is designed to merge MCOT’s media and space resources with the private partners' event organizing expertise. MCOT's assets include a diverse media portfolio and venues suitable for hosting various events, while the partners bring full-service event management, concert organization, and television production capabilities.

The partnership represents a strategic move for MCOT to enhance its business network and create value by collaborating with private sector specialists. The focus is on developing projects that align with the evolving media landscape and consumer trends.