SINGAPORE, Oct. 7, 2014 /PRNewswire/ — Upcast Social, the Facebook® and Twitter ad management tool built for global media agencies, announced today the partnership with media agency m/SIX across APAC markets. m/SIX will utilise Upcast’s paid social management tool to bring advanced Facebook and Twitter ad campaign management, in addition to benefiting from Upcast’s expertise gained from working with global brands and agencies.
"In our industry, success in scaling business often comes with the challenge of increased complexity. m/SIX has added 17 new clients across Asia Pacific, since we launched less than a year ago – and the one thing we knew from the outset was that we couldn’t afford the inefficiencies endemic in less progressive agencies. As such, we’re excited to announce our partnership with Upcast across APAC, whose exceptional programmatic social buying platform enables us to rapidly grow our business, while managing the pitfalls of progress," said Jamie Lewin, Head of Client Services, Asia-Pacific, m/SIX.
"We’re extremely delighted to have partnered with m/SIX in the SEA region and excited about combining our technology with their expertise in social advertising. Upcast’s unique proprietary features and focus on SaaS makes our technology an ideal solution for leading agencies such as m/SIX," said Grant Muckle, Managing Partner, Upcast Social.
m/SIX is a joint venture between award winning advertising agency CHI & Partners, and Mindshare, a GroupM media agency. They are a data rich, digitally-native, full-service media agency with a deep understanding of how advertising actually delivers growth for clients.
Headquartered in London, UK, Upcast Social provides the tools to create, manage, and optimise large scale Facebook and Twitter Ad campaigns for global media agencies networks including GroupM, Publicis and leading independents. Its technology integrates with Facebook and Twitter to allow full visibility of ad campaign performance and budgets to achieve a dramatic improvement in ROI. Upcast is a Facebook Preferred Marketing Developer and Twitter Marketing Platform Partner.
Director of Business Development, APAC
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