NCP opens trading day at 14% above reservation price

Bangkok, NCP opened its first day of trading on the mai market at a price of 2.28 baht, up 0.28 baht or 14% from the IPO price of 2.00 baht. Mr. Prapan Charoenprawat, Market for Alternative Investment (mai), Mr. Saran Vejsupaporn, Chief Executive Officer of Nice Public Company Limited, along with executives, joined the opening ceremony of the first day of trading on mai of Nice Call Public Company Limited, a distributor of products and direct marketing services via telesales channels, using the abbreviation 'NCP' in the securities trading. The first day of trading opened at 2.28 baht, an increase of 0.28 baht or 14% from the IPO price of 2.00 baht, with an IPO offering value of 100 million baht and a securities value at the IPO price of 360 million baht. The IPO offering price was determined by considering the price-to-earnings ratio (P/E Ratio) of 28.14 times. NCP operates a product distribution business and provides direct marketing services through telemarketing. The products that the company specialize s in distributing include health supplements, beauty products, and cosmeceutical products. Mr. Saran said that the money raised from the fundraising will be used to build a new office to accommodate the increasing number of employees and to plan for it to be a center for learning about the Telesales business, which is expected to be completed in the third quarter of 2025, to build a Telesales office in prisons in accordance with the expansion of the project to return good people to society in 5 prisons by 2026, to develop a software system for new businesses and to develop a network system to support the increase in the number of employees by the end of 2025 and as working capital. The business direction after the fundraising will focus on expanding from the existing expertise business, which is a new business model that will allow the company to grow with the digital world, along with the e-commerce market that is growing rapidly, consisting of 1. Upselling Service, a service for partners who want NCP to p rovide sales staff via telephone (Telesales) to contact target customers, supporting sales growth through the presentation of various promotions that will help stimulate sales per bill to increase value, and 2. Dedicated Telesales Outsourcing, a business providing a specific telesales team for product owners, including a full range of services covering warehouse management, delivery, collection, and sales policy planning through analysis of past purchases of target customers to create repeat purchases, along with the presentation of new products that target customers may be interested in. In addition, the company also plans to increase the number of permanent and inmate telesales staff to 1,000 from the current 219, consisting of 85 permanent staff and 134 inmates. The company plans to expand the scope of work in prisons to increase the number of Telesales staff by 100-150 seats per year (2-3 prisons/year). Currently, the company is in the process of presenting the project and surveying the areas of 5 new pr isons nationwide (in the second and third quarters of 2024, there is a plan to survey the area of ??1 new prison, while in 2025-2026, it is expected to open 2 more per year, which are currently in the process of negotiation and project presentation). Source: Thai News Agency