Bangkok: LYO continues to create a buzz. Most recently, renowned news anchor and host, Num Kanchai Kamnerdploy, a major business partner, together with Mr. Nopparat Malaiwong, founder and CEO of 88 (Thailand) Public Company Limited (88TH), the owner of the LYO brand, announced the launch of their latest brand ambassador, Nunew Chawarin Peritpiriyawong, a popular artist and actress. A special fashion photoshoot was also unveiled, showcasing three glamorous new hair colors using the new LYO MY COLOR SHAMPOO, a color-changing hair shampoo, under the concept "Glam Up with LYO MY COLOR," perfectly catering to the lifestyle of the modern generation. This collaboration marks another significant step in modernizing the brand's image and expanding its reach into the hair color market.

According to Thai News Agency, Num Kanchai revealed that LYO has been one of the popular hair care brands in the market, but this year they want to expand into the hair color product line more clearly. This launch is a joint strategy to add new colors to consumers' experiences, and they agreed that Nunew represents vibrancy and the courage to change her look, which aligns with the concept of "Glam Up LYO MY COLOR." Noparat Malaiwong added that this launch is a significant step in expanding the brand's hair color product portfolio, from existing basic shades to developing a wider variety of tones to meet the needs of teenagers and modern lifestyles. They focus on developing products that cover fashion, ease of use, and hair care simultaneously, in order to create sustainable growth in the hair color product line.