Bangkok: Introducing 'PERSES,' the first official partner of the new brand Mellolica, complete with exclusive limited-edition items. The "Mellolica Moment of YaY! x PERSES" event was a resounding success, attracting an enthusiastic crowd at the Eden Zone, CentralWorld, on August 19, 2026. Mellolica, collaborating with the five T-POP icons of PERSES-Jang-Wikorn Buranapinyo, Ne-Naran Wikairungroj, Kritin-Kritin Saosungnern, Palm-Peerawich Pintha, and Pluggy-Tharakorn Kamsing-launched them as "The First Friend of Mellolica."
According to Thai News Agency, the event offered an unforgettable experience for PIECES and Mellolica fans as they engaged with the PERSES members through various activities, fostering happiness and creating lasting memories. The launch was attended by Mellolica's management team, including Ms. Mind - Mitima Bundharak, Mr. Mark - Apimuk Olarakitjaroen, and Dr. Natto - Nattadej Joseph.
The collaboration with PERSES was not solely based on their talent but also their professionalism and the heartfelt relationship with their fans, PIECES. Mellolica's management emphasized the micro moments of happiness that PERSES embodies, making them ideal partners for the brand.
The event also unveiled the 'Exclusive Mellolica x PERSES: PIECES of Skin Reset,' a special collection of makeup remover wipes, each scent designed by a PERSES member to reflect their character. The collection includes seven 'VR Card Lica x PERSES' for PIECES to collect, along with exclusive privileges for Mellolica customers. The evening was capped off with a mini-concert by PERSES, serving as a prelude to their upcoming 'PERSES 'UNCENSORED' CONCERT,' with Mellolica as a Special Main Sponsor.
PERSES expressed their excitement and gratitude for collaborating with Mellolica, highlighting the shared values of brightness and cheerfulness. They also invited fans to explore their co-designed fragrance collection and look forward to their concert supported by Mellolica.
This partnership signifies more than a typical ambassador role, as PERSES and Mellolica aim to create an enduring bond and memorable experiences for fans. The Mellolica Moment of YaY! x PERSES event marks the beginning of a journey filled with activities, content, and collectibles, inviting everyone to join in spreading happiness and creating cherished moments together.