Bangkok: Prime Minister Anutin Charnvirakul has extended his love and best wishes to Thais worldwide on the occasion of the 2026 Songkran Festival, emphasizing the government's Soft Power strategy to elevate the festival's unique identity to an international level. He urged Thais to warmly welcome tourists, bringing smiles and happiness back after a year of hard work.

According to Thai News Agency, on April 13, 2026, Prime Minister and Minister of Interior Anutin Charnvirakul delivered a heartfelt speech to mark the Songkran festival, also celebrated as the Thai New Year or Buddhist Era 2569. He expressed his affection and best wishes to all Thais, whether residing in Thailand or abroad. The Prime Minister highlighted the government's initiative to preserve and promote Songkran as a major attraction for tourists worldwide. This initiative aims to allow international visitors to experience the diverse Songkran traditions across different regions, showcasing the cultural heritage that has been passed down through generations.

In his speech, Anutin Charnvirakul emphasized that Songkran is more than just a tradition. It is a time for families to reunite, express love, care, and gratitude to elders, and strengthen community bonds. The festival is a period of happiness and fun throughout Thailand, characterized by vibrant colors and lively smiles. He encouraged all citizens to continue preserving this cultural tradition and to be gracious hosts to tourists participating in the celebrations.

The Prime Minister concluded by wishing all Thai people happiness, prosperity, and unity during the Songkran Festival. He expressed his hope that the celebrations would create lasting impressions for both Thais and international guests, ensuring that the festive spirit is filled with joy, fun, and color.