Bangkok: "Ratchada" pays respects to sacred sites before assuming the position of government spokesperson. Ms. Rachada Thanadirek, newly appointed Spokesperson for the Prime Minister's Office, marked her official commencement by honoring the shrine of the guardian spirits and ancestral spirits at Government House. This follows the special Cabinet meeting's decision to appoint her to this role.

According to Thai News Agency, Ms. Rachada acknowledged the challenges that lie ahead, emphasizing the importance of clear and complete communication from the government to the public. She expressed her commitment to fulfilling her duties effectively, aiming for improved public understanding, which she believes will help alleviate societal distress. The current oil price crisis presents a unique challenge, intensifying the expectations and workload of the spokesperson's role, particularly with the surge in social media engagement.

Ms. Rachada highlighted the need for better integration of communication efforts among spokespersons from various ministries and agencies. The emphasis is on providing accurate, complete, and timely information. She recognized the public's dissatisfaction with delayed government communication and pledged to address these concerns. The integration of AI and a closer ear to social media feedback are among the measures being taken to enhance responsiveness.

The Prime Minister has underscored the necessity of communication during the crisis, urging spokespersons to focus on beneficial information dissemination rather than defending political figures. The directive is to maintain rational and straightforward communication, fostering accurate public understanding without engaging in political disputes.

Regarding the upcoming cabinet meeting, initially slated for April 9th-10th, there is potential for rescheduling to April 10th-11th, pending parliamentary clarification. The meeting will focus on the appointment of political appointees, with the Prime Minister emphasizing the importance of thorough qualification checks. A deputy spokesperson from the Pheu Thai Party will also be appointed to work collaboratively with Ms. Rachada.