Revealing 5 Trends of iPhone Followers Driving Real Sales

The 1 Insight launches the results of the analysis of consumer behavior trends. iPhone in the United States The launch of the iPhone 16 has boosted sales in the gadget category by 2 times, finding that 40% of iPhone users in Thailand prefer to switch to a new model every year. It reflects its success in terms of market to consumers' continued interest in innovation. According to The 1 database from 2019 to 2024, The 1 Insight points out 5 main groups of Thai iPhone users with distinct buying and usage behavior trends. 1 . Social teens: Gen Z focuses on social media but also emphasizes value for money. Opt for a model with a capacity of 128GB, which is sufficient for use and complies with revenue restrictions. The most popular color is Black, a group of social teenagers who often upgrade their iPhones every year and prefer to use installments. 0% 2.Tech office boys: Gen Y who see the iPhone as a symbol of success. Working men aged 15-40 see the top-of-the-line iPhone as a symbol of success and social stat us, as well as a higher income readiness as they advance in their careers and interest in cutting-edge technology. The most popular colors are Black and Natural Titanium, and this group of office workers often upgrade their iPhones every year.3.Modern Parents: Millennial Parents focus on functionality for the whole family . Therefore, this group of people choose to buy the iPhone 15 or iPhone 15 Plus by choosing a model with a capacity of 128GB or 256GB to support a variety of uses, with the most popular colors being colorful such as blue, yellow, pink, and green . Executives aged 45-60 often choose the most efficient iPhone as a long-term investment to update the technology each time. The most popular color is Blue Titanium, which is upgraded every 2-3 years and does not focus on changing according to social trends.5.Retired Chill: Silver Spenders are used for general communication and health functions for the elderly aged 60 years and above. There are iPhone usage habits that focus on basic use and hea lth data tracking functions. According to the data, most Silver Spenders choose the 64GB or 128GB iPhone model, the most popular color is Colorful, such as blue, yellow, pink, green, which is usually upgraded every 4-5 years. In terms of the impact on other products and industries. Launch of the new iPhone Not only did it boost sales in the gadget category, especially accessories such as phone cases, charging cables, and AirPods, as consumers wanted devices that were compatible with the new iPhone models to support the perfect use, but also created a Halo Effect that had a positive impact on sales of other product categories, especially the fashion category, which coincided with the beginning of the Autumn/Winter season. Promote a more lively overall spending atmosphere. This reflects the strong influence of the iPhone, which not only boosts gadget sales but also drives shopping habits in other categories at the same time. Source: Thai News Agency