SET SOURCE indicates that Thailand’s soft power has the potential to transform the country’s economy. Strategic planning and positioning Thailand in the world market Point out that Thai culture is a treasure. Create value and income for the country
SET SOURCE The Stock Exchange of Thailand (SET) published an article titled “Thai Soft Power Business at the Thailand Focus 2023 stage” stating that this year’s Thailand Focus event will be under the theme “The New Horizon” on 23-25 Aug. 2023. It opens a new perspective. Let investors see the potential of the private sector and the Thai capital market. Presenting content that goes deep into potential and opportunities for industry growth That will be a new selling point for the country. Gained more confidence from foreign investors The entire group is already investing in the Thai stock market. and new people who have never worked before After the Covid situation together with Thai political factors with positive development from more clarity After successfully moving forward with the establishment of a new government and is considered a positive picture for investing in the Thai stock market.
The New Horizon is a step forward through the exploration of new horizons. Limitless possibilities and exposure lie ahead. By drawing on the country’s strengths which has institutional investors around the world interested in attending the event and listen to ways to drive the country’s economy Open opportunities for growth with new industries and businesses that are the future of the country. Build on Thailand’s strengths, such as doing business based on sustainability principles. Creative tourism, the electric vehicle industry, and soft power businesses are key drivers in driving the Thai creative economy and are the main topics at this Thailand Focus 2023 event.
Leveraging Thailand’s core strengths in soft power has the potential to transform the country’s economy. Including strategic planning and positioning Thailand in the world market. To capitalize on its potential and drive growth is essential. The meaning of soft power is related to “A high energy culture. It’s a creative skill. and create economic value” which represents the use of Thai cultural values to create strength and stability. Emphasizes the use of culture as a tool to create acceptance and make other countries Understand both culture Politics and foreign policy It is the view that Thai culture is a valuable treasure and resource that creates economic success. Through the use of culture in various areas such as Thai food, Thai drama, Thai sports to create value and income for the country. At the Thailand Focus 2023 event, there was a discussion on the topic “The Potential of Thailand’s Thriving Soft
-Siam Wellness Group
In the spa business Massage for health and massage for beauty for more than 25 years. Said on stage that 60% of income comes from foreign tourists. Because the science of Thai massage has been passed down from generation to generation for a long time. The company plans to expand its business overseas. However, services may need to be adjusted to make foreigners able to access and receive relaxation from Thai massage effectively. which will help change the lives of Thai people and finding income for Thai people to have a better quality of life
-Global Sport Venture
Is in the business of owning sports venues and creating content about Muay Thai. which is becoming popular with foreigners, especially tourists from Europe Who are crazy about Muay Thai, a martial art that has a unique Thai identity. Currently, the company has partnered with sports platforms from the UK and broadcasts Muay Thai broadcasts in more than 200 countries. There are also plans to renovate the Rajadamnern Boxing Stadium. Including changing some rules to be modern in order to develop and push Thai culture to become accepted and able to compete in the world market.
-S&P Syndicate
A Thai restaurant that has been serving customers for over 50 years. It is a popular restaurant for Thai people and foreign tourists. In addition, branches have been expanded overseas with menus that are different from those served in Thailand through joint ventures and franchise models, based on the concept of making traditional Thai food a strength of the country. But adjust the taste and ingredients. to be liked by different customers in each country Which in addition to helping promote sustainable economic growth of Thailand, can also move towards international status.
Source: Thai News Agency