Bangkok: Spending activity has surged as the Department of Internal Trade closely monitors the “Half-Half Plus” initiative and state welfare card spending, both of which have seen a credit limit increase today for the first time.
According to Thai News Agency, Mr. Witthayakorn Maneenet, Director-General of the Department of Internal Trade, visited Thanommit Market in Bangkok’s Bang Khen District to observe the impact of the “Half-Half Plus” program. The program has been well-received by the public, leading to increased spending and quick turnover of products, thereby boosting orders for fresh food and raw materials. The Ministry of Commerce plans to further promote this initiative to assist restaurants in over 60 markets that are members of the Thai Fresh Market Association.
During the visit, scales and price tags were inspected, confirming that prices remained stable. Mr. Suphakorn Kitkanakorn, Managing Director of Thanommit Market, noted that all vendors in the market have embraced the “Half-Half Plus” program, resulting in millions in increased sales and a bustling shopping environment. The program has been instrumental in revitalizing market activities, addressing a previous issue of early closure.
Retailers reported significant improvements in sales and expressed a desire for the program’s continuation, with hopes for increased credit limits and expanded eligibility. Shoppers have found relief in the financial support provided by the program, with many new participants expressing satisfaction.
Additionally, the Director-General inspected the Blue Flag Pracharat store at Chokdee Shop in Watcharapol District, which benefits from the state welfare card initiative. The government has increased the credit limit, leading to a rise in consumer visits and inventory levels.
The government has initiated the transfer of funds from the 2025 welfare cardholder increase program to 13.4 million state welfare cardholders, with monthly payments rising to 1,700 baht per person for two months. This initiative aims to enhance purchasing power and stimulate economic circulation towards the end of 2025.