Sisod: SISOD, a Thai rice milk brand, enlists NCT DREAM as brand ambassadors to convey a contemporary brand image. SISOD, an innovative Thai rice beverage brand under the CLP Group, officially launched SISOD Rice Milk, an alternative milk drink made from 100% Thai rice. This reinforces the brand's vision of elevating Thai ingredients to the international plant-based beverage market. The launch, under the concept "Do you love Rice Milk?", features NCT DREAM as a presenter to convey a contemporary brand image. SISOD Rice Milk stands out for its filling and easy-to-drink properties, making it ideal for health-conscious modern consumers seeking plant-based milk alternatives. It comes in three flavors to cater to diverse lifestyles: Original, Lychee, and Matcha.
According to Thai News Agency, this launch comes with the core concept "Do You Love Rice Milk?", inviting consumers to open their minds to Thai rice milk from a new perspective. It encourages everyone to fall in love with rice milk as a beverage that combines taste, health, lifestyle, and sustainability in one carton. The collaboration with NCT DREAM is not just a marketing strategy, but a declaration of the brand's stance that "Thai agricultural products" can proudly exist in global pop culture. NCT DREAM, as representatives of a generation that dares to think, dares to choose, and embraces new things, aligns with SISOD's philosophy of transforming the image of "rice milk" into a modern lifestyle beverage.
'We want SISOD to represent a new generation of Thai rice products that are not only healthy but also have a contemporary image and can proudly stand on the global stage. Collaborating with NCT DREAM clearly reflects this image,' said Wachara Leekomolchai, CEO of CLP Group.
The launch of SISOD Rice Milk marks another step for this Thai brand in developing contemporary products that leverage local values and agricultural ingredients to create products that meet modern lifestyle needs. Who's ready to fall in love with SISOD Rice Milk along with NCT DREAM? And get ready for more content from SISOD in collaboration with NCT DREAM, as well as special activities planned for everyone this year!