Bangkok: The Deputy Government Spokesperson has announced that South Korea has emerged as the leading importer of Thai mangoes, thanks to the rising popularity of “sticky rice with mango” on social media and favorable tariff adjustments.

According to Thai News Agency, Mr. Anukul Prueksanusak, Deputy Government Spokesperson, highlighted that the export value of fresh mangoes from Thailand reached 4,716 million baht last year, marking a 45.68% increase. South Korea became the top market, importing mangoes worth 2,931 million baht, a significant increase of 132.7%, which accounts for 62.2% of Thailand’s mango exports. Other leading export markets included Malaysia, Japan, Vietnam, and Lao PDR.

Mr. Anukul explained that South Korea’s ascent to the top of the export market is partly due to the South Korean government’s measures to expand quotas for tropical fruit imports and reduce agricultural import tariffs. These measures lowered the tariff rate for mangoes and mangosteens to 0%, enhancing the demand for Thai mangoes.

Thai mangoes have gained popularity in South Korea due to Thailand’s soft power, notably the “sticky rice with mango” dish, which is widely shared on social media. Additionally, South Korean consumers tend to consume fresh fruit after meals or as a snack, further boosting mango demand.

While the Malaysian market remains significant for Thai mangoes due to the preference for fresh fruits and the popularity of Mango Shake, Japan is also seeing increased demand following health trends and the use of mangoes in desserts.

Currently, South Korea permits the import of only six types of fruit from Thailand: mango, mangosteen, durian, banana, coconut, and pineapple. However, South Koreans are familiar with the quality of Thai fruits through social media and tourism. Mangoes, mangosteens, and durians are especially recognized as premium products. Maintaining quality and freshness could enhance market confidence and expansion opportunities. Additionally, ongoing negotiations for an Economic Partnership Agreement with South Korea may further reduce fruit tariffs, supporting the growth of Thai mango exports.

Mr. Anukul also noted that 12 types of Thai mangoes have achieved Geographical Indications (GI) status, indicating their unique origin and quality. The Thai government is committed to promoting Thai agriculture in the global market by maintaining quality standards and enhancing the recognition of Thai fruits, thereby generating income for Thai farmers and bolstering the economy.