Bangkok:Supamas Isarabhakdi, Minister attached to the Prime Minister's Office, has tasked MCOT Public Company Limited and the Public Relations Department with expanding communication efforts regarding the 2026 IMF-World Bank Group Annual Meetings. These efforts aim to inform the public about the potential benefits for Thailand, emphasizing opportunities in investment, job creation, and income enhancement.
According to Thai News Agency, the conference, which took place from October 12th to 18th at the Queen Sirikit National Convention Center in Bangkok, marked Thailand's return to hosting the event after 35 years. Prime Minister Anutin Charnvirakul delivered opening remarks on October 16th, highlighting the country's potential to global economic and financial leaders.
The communication strategy focuses on key issues such as attracting investment in digital technology and artificial intelligence, developing the Thai workforce's skills, and mobilizing funds for the green economy and clean energy. These topics, discussed during the meeting, need to be connected to everyday life, helping the public plan their careers and businesses by understanding the skills required for new industries and the adaptation necessary for small and medium enterprises (SMEs).
Ms. Supamas has instructed the agencies to use data from the Ministry of Finance, the Bank of Thailand, and other relevant bodies to produce clear and accurate content in both Thai and English. This information will be shared via news reports, interviews, infographics, short clips, and special programs across various media platforms. The goal is to highlight Thailand's economic potential and readiness to host international events, reaching the general public, businesses, and foreign investors.
Continuous monitoring of cooperation progress and outcomes from the meeting is crucial, ensuring the public understands the link between economic policy and quality of life improvements. Ms. Supamas emphasized the need to communicate the benefits of hosting the event and how entrepreneurs and workers can prepare for new investments. The focus is on simplifying complex economic issues and providing the public with useful and pride-inducing information about Thailand's potential.