Udon Thani:Supamas Isarabhakdi, Minister attached to the Prime Minister's Office, is spearheading efforts to elevate Non Kok Village's red lotus-dyed woven fabric to the global fashion market. This initiative includes developing the local learning center into a creative tourism destination.

According to Thai News Agency, Supamas, accompanied by key officials including Mr. Pradermchai Boonchuaylue, Dr. Patcharin Samsiripong, Mr. Chatchai Bangchawad, and Mr. Ronnarong Poolpipat, visited the Non Kok Ancient Weaving Wisdom Learning Center in Udon Thani. Their mission was to promote local woven fabrics internationally and boost tourism to generate community income. They were welcomed by Mr. Apichart Polbuakhai, Village Headman of Non Kok, and members of the weaving group.

The government, led by Prime Minister Anutin Charnvirakul, is focusing on job creation and income growth by leveraging local strengths. In Ban Non Kok, traditional weaving is enhanced with natural dyes from lotus stems and petals, aiming to enter the sustainable fashion market, both domestically and internationally.

Ban Non Kok is renowned for its traditional Khid fabric and weaving techniques, using natural dyes and contemporary designs. The center supports over 300 local weavers, generating an annual income of 10-15 million baht from fabric sales.

Supamas has tasked the Public Relations Department and MCOT to promote the story of Ban Non Kok's woven fabric, highlighting the unique red lotus color and weaving process, to enhance consumer appreciation and expand market access.

The learning center is also being promoted as a creative tourism hub, offering tourists and study groups the chance to learn about dyeing techniques and weaving, and purchase products directly from the community.

Emphasis is also placed on product standards and clear labeling to ensure consumers receive accurate information, fostering credibility and market expansion for community woven fabrics.

'Each piece of woven fabric embodies the community's skill and dedication. The government is committed to promoting these values, increasing opportunities for weavers, and showcasing the potential of inherited wisdom to create jobs and income,' stated Supamas.