Bangkok: The board of directors at Sukhumvit Asset Management Co., Ltd. (SAM) has announced the appointment of Suwannee Jesadasak as the new chairman of the board, effective November 1, 2025. Suwannee brings a wealth of experience from her 28-year tenure at the Bank of Thailand, where she currently serves as the Deputy Governor for Administration.

According to Thai News Agency, Suwannee is recognized for her extensive expertise in finance, banking, and risk management. Her academic credentials include a bachelor’s degree in economics with first-class honors from Kasetsart University and a master’s degree in finance and banking from the University of Sydney, Australia. In her new role, she aims to build on SAM’s 25-year legacy of assisting clients with non-performing loans and revitalizing businesses across Thailand.

Suwannee expressed her enthusiasm and honor in taking on the new role, emphasizing SAM’s impact in returning non-performing assets to the economy by selling them to investors and the public. This initiative has added significant value to the Thai economy, and under her leadership, SAM will continue to play a crucial role in addressing Thailand’s household debt challenges.

SAM’s initiatives, such as the “SAM Debt Clinic,” have been pivotal in assisting individuals with credit card, cash card, and personal loan debt. These efforts are part of a broader strategy driven by the Bank of Thailand to manage and resolve debt, helping individuals and businesses resume normal operations and fostering sound financial discipline.

Suwannee is committed to collaborating with the SAM Board and executives to strengthen management and enhance service efficiency. This aligns with the government’s policy of purchasing unsecured retail debt, aimed at providing a concrete solution to household debt problems and offering Thais a sustainable new start.