Texas Chicken bids farewell to the Thai market

Texas Chicken franchise OR bids farewell to the Thai market The chicken market is competitive. The Texas Chicken Thailand page posted, "It's time to say goodbye to Texas Chicken after 9 years of delicious memories! Texas Chicken is a franchise brand that PTT Oil and Retail (OR) Plc. is importing to be one of the brands that drives the proportion of non-oil revenue to generate 50% of revenue in the future. The termination of business operations this time is in line with the parent company's policy. PTT Public Company Limited instructed the group companies to consider which businesses have a future. The business expansion should be accelerated. As for any business that sees no future, it should be terminated or find a partner to hold shares instead. For the fried chicken business in Thailand, fierce competition worth 27 billion baht, with 97 Texas Chicken branches (as of the end of June 2024), a decrease of 10 locations compared to the same period last year. Source: Thai News Agency