Bangkok: Beginning January 1, 2026, the Thai Customs Department will enforce a new tax policy on all online parcel imports valued over 1 baht, aiming to generate substantial government revenue and level the playing field for local businesses.

According to Thai News Agency, Mr. Panthong Loikulnan, Director-General of the Customs Department, announced the forthcoming taxation on foreign online goods. This policy shift is designed to ensure fair treatment between Thai and foreign enterprises, particularly benefiting local small and medium-sized enterprises (SMEs). Previously, items valued under 1,500 baht were exempt from import taxes, but this exemption will be removed to prevent foreign businesses from gaining an advantage.

Mr. Loikulnan stated that the new system respects all existing free trade agreements and international obligations. The move comes as the department highlights that imports of goods valued below 1,500 baht currently surpass 30 billion baht annually. With an average tax rate of 10%, the government anticipates generating at least 3 billion baht in new revenue each year.

To facilitate the new tax system, the department will implement a data linkage system with major online platforms like Shopee and Lazada. Discussions with these platforms are scheduled for November 7th, focusing on creating a direct tax inspection and collection process. Mr. Loikulnan also suggested a flat rate import tax of 20-30% per package to streamline operations and enhance efficiency.

Additionally, the regulations regarding rewards for customs officials will be revised. Incentives for high-ranking officials from Level 8 and above will be eliminated to promote transparency, while rewards for citizens providing valuable information will remain in place.