Connecting in the Mobile Internet Age, Branding Your Smart Future
BEIJING, November 4, 2014 /PRNewswire/ — The second decade of the 21st century is witnessing profound changes in the consumer electronics industry around the globe, manifested by the latest fact that China overtook the US in 2014 to become the largest consumer electronics market in the world, while Asia also replaced North America to be the number one regional market. What’s more, statistics indicate that the size of China’s consumer electronics market will continuously expand at a two-digit compound annual growth rate by 2018. As a result, China has already become the frontier of the global consumer electronics industry and a must-win-market for the giant players, in the meantime of which the position of Chinese consumer electronics brands has been largely hoisted. To further bolster the global competitiveness of the Chinese electronic consumer brands and display their brand images, “2014-2015 Global Top Brands” competition is now rolling in full steam. Based on the development of smart connectivity, this year’s competition, aims at assisting Chinese consumer electronic companies’ endeavor in developing both technology and market size in the smart connectivity age, so as to attain their long-term goals in the tide of new technologies. Twenty-two world-renowned consumer electronics brands from China, including Haier, Hisense, Lenovo, TCL, Changhong, Huawei, BOE, Desay, CEC, Coolpad, ZTE, etc., actively participated in this year’s competition as a representation of China’s consumer electronics industry.
The “2014-2015 Global Top Brands” competition consists of a series of activities including presentation by executives of IDC and GFK analyzing and forecasting the consumer electronics market, International Consumer Electronics Industry Leaders’ Summit and Global Smart Terminal Leaders’ Summit. In parallel, there will be the announcement of winners of 2014-2015 Global Top 50 CE Brands, 2014-2015 Global TV Brands Top 20, 2014-2015 Global Smart Connected Devices Top 10, 2014-2015 Global Smart Phones Top 10, 2014-2015 Top Brands from China, 2014-2015 Global Mobile Terminal Accessories and Peripherals Brands, and a grand awarding ceremony will be held during 2015 CES.
With progressive penetration by the mobile Internet into the lives of consumers, a ubiquity of “smart connectivity” has broken the traditional lines between home appliances, mobile phones and PCs and linked them to each other much closer than ever before. This has resulted in the emergence of a complete ecosystem that brings about tremendous business opportunities to the consumer electronics industry. Against this technological backdrop, it’s imperative that Chinese consumer electronics companies put forth their best efforts in all aspects from terminal, application and technology to operation and content. Only with optimized user experience and the set-up of a new industrial value chain based on emerging IT technologies as well as the model of convergence and innovation, can they truly reinforce their core competence and brand competiveness in the context of a healthy evolvement of the industry in China. Right with this goal in mind, the “Global Top Brand” competitive held in this age of mobile Internet offers a stage for Chinese brands to showcase their overall technological capabilities, so as to fuel the Chinese brands towards a new round of smart innovation and upgrading, and finally create the best opportunities for Chinese brands to gain an upper hand on their road to globalization.
“Global Top Brand” organized by IDG and supported by the authoritative research firm IDC has so far been held for eight years. The purpose is to showcase the glamour of Chinese consumer electronics brands, elevate the influence of Chinese consumer electronics brands on the international market, and finally drive the development of China’s consumer electronics industry. Every year the activity is held in parallel with the Consumer Electronics Show (CES), which is known as the wind vane of the global consumer electronics industry, and announces winners of the Global Top Brands at the same time. Supported by the activity, the winner companies on previous sessions successfully displayed their R&D power to an array of international media, generating considerable amount of coverage including feature stories on CES Daily and TWICE, as well as continuous coverage by a multitude of media including News Channel, Economics Channel, CCTV and Phoenix TV, portal websites including Sina, Sohu and Tencent, and print media including Consumer Electronics. The winner companies with the help of CES also managed to quickly find international partners, strengthened overseas channel building, improved reputation in China and proactively expanded the overseas markets.
The “2014-2015 Global Top Brands” competition was kicked off in May 2014 and announced candidate brands in June. The judge panel will conduct the final assessment in December, and the award ceremony will be held in Las Vegas in Jan 2015 to conclude the 8-month activity. To ensure this activity is open and fair, the selection process consists of four parts. First, based on data from the organizer and the supporter, 22 candidate brands were selected and nominated. Second, online voting for 22 candidates is carried out on China’s largest portal site Sina.com, the official website of this competition and trade websites such as consumer electronics (20%). Third, based on data provided by authoritative third-party survey and research houses including IDC, the organizer conducts data appraisal on different dimensions of the candidate companies (40%). Finally, the judge panel, a team made up of experts from respected manufacturers, patent organizations and the organizers, will carry out a full-scale evaluation of the candidate companies, with consideration of the results of online voting and also based on relevant data and assessment criteria (40%). Finally, the top 10 Chinese companies with the highest sum of the weighted scores are screened out. A grand awarding ceremony will be held in Las Vegas on the 2015 CES to announce the winning brands.
Propelled by the brand new technology of information connectivity in the age of mobile Internet, the global consumer electronics industry will embrace significant changes, suggesting a new round of opportunities for the Chinese electronic consumer brands. As the brands from the largest consumer electronics market in the world, Chinese companies are expected to gain remarkable power in the future. We believe these prize-winning brands will become the engine pushing China’s consumer electronics to constantly evolve forward. The journey of 2014-2015 Global Top Brands has started. Together let’s get ready to hurray for the branding power from China!