The phenomenon known as digitalisation has grown rampant globally. Thailand has ridden this digital transformation wave and has attracted many foreign multinational companies. One example is Samsung, a South Korean-based company that specialises in electronics and IT that has found great success with its electronic products globally. With manufacturing bases in Thailand, the company considers the country a firm hub for production that allows wide access to Asian markets. Forward to 2022, the pandemic has accelerated the demand for food deliveries, e-commerce, and other services as preferences …

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