Bangkok: The Mall Group has launched a special campaign titled “WE LOVE THAILAND” to rally support and encouragement for soldiers bravely fulfilling their duties amidst ongoing unrest. The campaign is aimed at uniting Thai citizens in honoring the sacrifices made by soldiers to protect the nation’s sovereignty.

According to Thai News Agency, the campaign commenced with a ceremonial event led by Ms. Supalak Umpuj, Executive Chairman of The Mall Group. At Quartier Park, EmQuartier, Ms. Umpuj, along with staff and attendees, paid tribute to the soldiers and civilians by singing the Thai national anthem. The event drew interest from citizens and tourists alike, highlighting the unity and strength of the Thai nation.

The Mall Group has also transformed its shopping centers and department stores, displaying the Thai flag on indoor and outdoor advertising screens. This gesture aims to strengthen national solidarity and provide moral support to soldiers stationed at the Thai-Cambodian border.

In partnership with the Thai Red Cross, The Mall Group facilitates blood donations at six of its shopping centers throughout the year. Locations include The Emporium, The Mall Lifestore Tha Phra, The Mall Lifestore Ngamwongwan, The Mall Lifestore Bang Khae, The Mall Lifestore Bang Kapi, and The Mall Korat, accepting donations daily from 12:00 PM to 6:00 PM.

Furthermore, citizens are encouraged to support those in conflict zones by donating funds for consumer goods at all Gourmet Market branches. The Mall Group reiterates its commitment to supporting the soldiers safeguarding the nation’s sovereignty and standing with fellow Thais affected by the conflict.