Nonthaburi, March 24-Department of Business Development opens activities to create professional online traders 'Smart Trader Online', creating new online merchants to enter the market, adapt, adjust the shop to enter the online market. know sales channels How to communicate, present, sell new products that don't fall off the train and open a shortcut to learning success from using e-Marketplace and Social Commerce by 2 gurus in the business and e-Commerce circles expecting to complete the project will create more than 1,000 online traders across the country and there will be 5 people selected as top professional online traders. to honor and receive many benefits
Thosapon Thangsubutr, Director-General of the Department of Business Development Revealed that the Department of Business Development organizes an annual activity to create professional online traders, 'Smart Trader Online', foreseeing that the online world nowadays plays an important role in daily life and doing business. Entrepreneurs should adjust. adapt to the rapidly changing consumer behavior in the digital age Especially the new generation of entrepreneurs who need to be more ready to enter the e-Commerce channel. Using online marketing strategies will be the key to enabling entrepreneurs to effectively reach consumers and increase trade value. especially marketing through Social Commerce and e-Marketplace channels That allows businesses to reach consumers widely and thoroughly. Including the cost of marketing is not too high for new generation entrepreneurs.
However, the training was divided into 2 lectures on the main topics, the first part being honored by Mr. Suthikiat Chantarachairoj, CEO of SHIPPOP Company, a complete parcel delivery service provider, provides technology services to share knowledge on the topic of Starting Your Social Commerce Journey by Digital Mindset for Entrepreneur. The world changes people, starting with a Digital Mindset from Offline to Online. For more sales, online marketing in the digital world and marketing is understanding, searching and communicating. and Khun Kulthirat Phakawat Krailet President of the Thai Electronic Commerce Association Lecture on the topic Landscape of Social Commerce and Why Social Commerce Is a Must for Entrepreneur Get to know the system e-Marketplace and Social Commerce Platform, techniques for selling products on social media channels and case studies from successful businesses
However, entrepreneurs who have trained in the activity Have the opportunity to be selected to enter the in-depth development process (Workshop) to extend product sales on the online market. And ready to continue to develop to be 1 in 80 cases to receive in-depth advice from experts in online store management. Until reaching the top of professional online traders (Super Smart Trader Online), 5 people will receive a shield of honor. And study visits at Lazada, world-class online shopping and Wisesight, a social media data analysis service provider that helps plan online business.
However, the Smart Trader Online event has been held for the 3rd time, with 200 participants in the event. The previous 2 times were conducted in early March 2023 in an online format and open to entrepreneurs in the central region. and the North participated in the event. In total, there are now more than 500 people who have developed their knowledge to become online traders and plan to organize activities. further in the South and Northeast at the end of this month It is expected that at the end of the project, the Department will be able to create more than 1,000 online traders, which these entrepreneurs will be a force to help drive the country's economy to move forward.
Source: Thai News Agency