Visited the area where good local liquor is produced in Phrae, highlighting it as soft power.

Nonthaburi, Deputy Director-General of the Department of Intellectual Property. Visited the local liquor producing area of ??Phrae in response to the Soft Power policy, preparing to push for the registration of Geographical Indication (GI) to create sustainable added value for agricultural products. Ms. Kanittha Kangwanit, Deputy Director-General of the Department of Intellectual Property, led a team to the production area. 'Sak Thong Phrae Liquor' is moving forward with the registration of a new Geographical Indication (GI) product in Phrae Province. Ready to create added value 'Pha Mor Hom Phrae' GI of Phrae City grows Create sustainable income for the community This is due to the Cabinet's decision to restructure the excise tax on alcoholic beverages, including local spirits, on January 2, 2024, in order to stimulate tourism and the domestic economy. The Department of Intellectual Property responded to this policy and combined it with the government's Soft Power policy, visiting the production areas of good and well-known local liquors in Phrae Province to assess whether the production methods and processes meet the criteria and conditions for GI registration or not and preparing to organize Meeting to brainstorm opinions of people in the area, including the government, private sector, and local government organizations. To promote local spirits and related industries holistically.' 'Distilled liquor in Phrae Province is produced from sticky rice. Fermented with special secret recipe leavening dough balls. and uses water from natural water sources in the area including hot springs Currently, there are more than 200 producers of distilled spirits in Phrae Province, sending income to the country from paying liquor stamp duty of more than 370,000,000 baht/year. And in the future, if such products can successfully be registered as GIs, they can create additional value for spirits. and agricultural products that are also raw materials In addition to local spirits, the department has discussed with producers and relevant agencies in the province who plan to push for the registration of GI "Mueang Long Honey White Pomelo" and "Wang Chin Tangerine" as well. However, currently the Department of Intellectual Property has registered 195 Thai GI products, covering every province throughout the country. Phrae province has GI products, Mor Hom Phrae cloth, generating income of 3,218,000 baht/year, with Ban Thung Hong, Phrae province, being the source of product production. The largest "Mor Hom Phrae cloth" Production has been inherited from local wisdom for a long time. Its distinctive feature is that it is a local woven fabric or clothing made from natural fibers. or synthetic fibers that has gone through a natural dyeing process Create patterns by tie-dyeing, dipping, or printing. With the wisdom of making Hom pots using leaves and Hom trees grown in Phrae Province. This gives woven fabrics and clothing that have undergone cold dyeing a blue tint. to dark blue Has a natural fragrance In the past, the Department The develo pment of packaging has been promoted for Pha Mor Hom Phrae entrepreneurs. To create added value and meet the needs of consumers. Source: Thai News Agency