Bangkok: The anti-alcohol network has issued a stern warning to alcoholic beverage companies, urging them to refrain from violating alcohol control laws during the upcoming Songkran festival. The network has raised concerns about the use of trademarks by major beer and liquor companies, particularly in music events sponsored by these brands.
According to Thai News Agency, Mr. Teera Wacharaprannee, Director of the Alcohol-Free Network, has officially requested the Office of the Alcohol Control Board (OACB) under the Department of Disease Control to investigate these marketing activities. He emphasized that the marketing strategies of these companies might breach the Alcohol Control Act (Amendment No. 2) of 2025, particularly regarding advertising and marketing practices, which are crucial for mitigating the harmful effects of alcohol as per World Health Organization recommendations. The law highlights three primary measures: controlling advertising and promotions, regulating drinking and sales locations, and increasing taxes to raise prices.
The amended Alcohol Control Act, Section 2, introduces new guidelines for advertising control under Sections 32/1 to 32/5. Section 32/3 specifically targets surrogate marketing, prohibiting the use of alcoholic beverage names or trademarks in advertising. This includes using logos, names, or symbols of alcoholic beverages on unrelated products in a manner that could mislead the public. Violators face penalties of up to one year in prison or fines up to 100,000 baht, with stricter penalties for manufacturers, importers, or sellers, including fines up to 500,000 baht.
Mr. Teera noted that the legislative process involved extensive discussions among 42 representatives from various sectors, ultimately agreeing on controlling virtual trademarks under Section 32/3. Despite this, compliance has been lacking, prompting the network to collect data on advertising practices in 32 provinces and Bangkok. They reported over 40 large billboards and 426 other signs featuring alcohol-related advertising. The network also monitored events such as Phung Tai Fest and Balloon Fest for potential violations.
As Songkran approaches, the network plans to continue monitoring for breaches of advertising laws. Past data revealed violations, including sales to minors and sales without permits. The network urges the government to enforce stricter regulations and calls on businesses to act with greater social responsibility during the festival.