Bangkok: A new dimension in the music industry unfolded as Win Wekin stormed Yui Yatiyot’s livestream, announcing he’s no longer selling merchandise but selling his voice to promote his new, super-hit single. The campaign “Yui Welcomes Relatives” by legendary country singer Yui Yatiyot is currently generating a lot of buzz. She has been livestreaming her products and welcoming close friends and guests, including the owners of various product brands, to the point where she has received a lot of attention.

According to Thai News Agency, viewers were recently surprised when the soft-voiced new singer Win Wekin Simawara, the talent behind the hit single “Mai Chai Ber Nueng” (Not My Number One), decided to invade Yui Yatiyot’s livestream. Unlike others, Win Wekin wasn’t there to sell or promote merchandise. Instead, he declared, “I’m not selling merchandise, I’m here to sell my voice instead.” This marked a new dimension in music promotion as Win Wekin used Yui Yatiyot’s livestream stage to sing and promote his new single live. This event symbolized a groundbreaking shift in the music industry, cleverly using online sales platforms as a stage for launching and publicizing music. Fans who missed this explosive livestream are encouraged to catch up on it, as this “not selling merchandise, but selling my voice” approach is likely to make “Mai Chai Ber Nueng” even more familiar to audiences.

During the live event, Win revealed that he joined because he saw P’Yui announce a live broadcast. Being a fan of P’Yui’s music since childhood, he wanted to join in the fun. Without any merchandise to sell, he informed P’Yui’s back-office team about his intention to promote his music and enjoy jamming. The event also marked his first meeting with P’Yui, who he found to be very friendly. Most importantly, P’Yui’s live broadcast was described as being very enjoyable.