Pattani: Yamaha has taken a significant step to enhance the profile of Thai League newcomer, Pattani FC, as the team prepares for its debut in Thailand's top-tier football league. At a recent press conference, Mr. Jiraphat Saiphet, General Manager of Marketing Communications and Promotion, and Mr. Wiphu Patcharavit, Southern Sales Group Manager, Thai Yamaha Motor Co., Ltd., joined other key figures to announce the readiness of Pattani FC for the 2026/27 season.

According to Thai News Agency, the event saw the presence of Ms. Ratsikun Pianchaichanon, managers from Grand Auto Trading Co., Ltd., and Mr. Ibrahim Masa, manager of Pinit Motor 2555 Co., Ltd., alongside Mrs. Patima Sadiyamu, Governor of Pattani Province. The press conference not only celebrated the official launch of Pattani FC and its new season kits but also highlighted Yamaha's ongoing 'Extreme in Every Way.Different in Every Feel' campaign. This initiative is part of Yamaha's Sports Marketing strategy, which focuses on the five KANDO principles: Initiative, Fun, Confidence, Attraction, and Connection.

The promotion of Pattani FC marks a historical milestone, as the team advances from the regional league to Thai League 1. This progression reflects the energy and pride of Pattani's people and football fans in the southern border provinces. Yamaha's involvement is set to bring additional excitement and vibrancy to the upcoming 2026/27 season, signifying a pivotal development for football in the region.

Yamaha remains committed to delivering unique experiences through football, aiming to strengthen the connection between the brand, the club, and its supporters. The press conference was held at the scenic Sakseni Bridge (Three Cultures Clock Tower) by the Pattani River, underscoring the cultural significance of this achievement for the local community.