Zhaopin Strengthens Mobile Services and Enhances User Experience with Launch of Two New Products

BEIJING, March 16, 2015 /PRNewswire/ — Zhaopin Limited (NYSE: ZPIN) ("Zhaopin" or the "Company"), a leading career platform in China, today announced that it has strengthened its mobile services and enhanced the user experience with the launch of its ‘Quick Feedback’ and ‘Easy Hire’ products.

Quick Feedback is a multi-channel PC and mobile-based product that allows employers to provide instant feedback to job applicants once the application has been submitted. Job seekers, who can use PC, Zhaopin’s mobile app or Tencent’s WeChat, will instantly be notified if the employer is interested in interviewing them and are guaranteed a decision from the employer within a seven-day period. Quick Feedback allows Zhaopin to utilize its big data analysis capabilities to improve its overall services and user experience by monitoring each step of the recruitment process. Since its launch in early February 2015, Quick Feedback has been used by over 300,000 mobile-based job seekers who are receiving over 2 million Quick Feedback instant messages daily from prospective employers. The number of daily subscribers following Zhaopin’s official account on Wechat has increased over 20 times since its launch, demonstrating the traction Quick Feedback is having with mobile users.

Easy Hire is a mobile-based product that provides employers with a user-friendly platform to track applications to their job postings and offer quick feedback through WeChat anytime anywhere. Since its launch in early February 2015, Easy Hire has been used by over 10,000 HR personnel through mobile devices.

"Quick Feedback and Easy Hire are two new innovative products which we are confident will help us in further expanding our market share amongst small-and-medium sized enterprises," commented Mr. Evan Guo, Chief Executive Officer and Director of Zhaopin. "These two user-friendly products will further broaden our mobile service offerings and allow us to better meet the needs of our customers by enhancing the user experience and making the recruitment process more efficient and streamlined for both job seekers and employers. We will continue to leverage and invest in the opportunities that emerge from our mobile strategy."

About Zhaopin Limited

Zhaopin is a leading career platform in China, focusing on connecting users with relevant job opportunities throughout their career lifecycle. The Company’s zhaopin.com website is the most popular career-focused website in China as measured by average daily unique visitors in each month of 2014. Zhaopin is the second largest online recruitment services provider as measured by revenues in 2014. The Company’s over 93.8 million registered users include diverse and educated job seekers who are at various stages of their careers and are in demand by employers as a result of the general shortage of skilled and educated workers in China. In the fiscal year ended June 30, 2014, approximately 18.1 million job postings[1] were placed on Zhaopin’s platform by 335,168 unique customers including multinational corporations, small and medium-sized enterprises and state-owned entities. The quality and quantity of Zhaopin’s users and the resumes in the Company’s database attract an increasing number of customers. This in turn leads to more users turning to Zhaopin as their primary recruitment and career- related services provider, creating strong network effects and significant entry barriers for potential competitors. For more information, please visit http://www.zhaopin.com.

[1] Zhaopin calculates the number of job postings by counting the number of newly placed job postings during each respective period. Job postings that were placed prior to a specified period – even if available during the period – are not counted. Any particular job posting placed on the Company’s website may include more than one job opening or position.

Safe Harbor Statements

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Zhaopin may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Zhaopin’s beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following: Zhaopin’s goals and strategies; its futurebusiness development, financial condition and results of operations; its ability to retain and grow itsuserand customer base for itsonlinecareer platform; the growth of, and trends in, the markets for itsservices in China; the demand for and market acceptance of its brand and services; competition in itsindustry in China; its ability to maintain the network infrastructure necessary to operate its website and mobile applications; relevant government policies and regulations relating to the corporate structure, business and industry; and its ability to protect itsusers’ information and adequately address privacy concerns. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Zhaopin does not undertake any obligation to update such information, except as required under applicable law.

For more information, please contact:

Zhaopin Limited
Ms. Jessica Ye
Executive Vice President
ir@zhaopin.com.cn

Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: carnell@christensenir.com

In U.S.
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com

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