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AC Milan and Adidas Sign Lucrative 10-Year Partnership Deal

Milan:AC Milan is set to officially return as an Adidas affiliate in the summer of 2028 after reaching a major deal in the football industry, a 10-season contract worth a staggering $56 million USD per year.

According to Thai News Agency, this leap in growth will become a key driver in the club's development under the management of RedBird Capital Partners. Ten years ago, Milan signed a contract with Puma worth $15.7 million per season, before extending it in 2022 to approximately $33.6 million per year. However, the jump to $56 million in this new deal will massively boost the club's shirt value and inject substantial cash into the club's coffers.

The German giant Adidas has previously been the kit supplier for AC Milan on several occasions, including the 1970s, the early 1990s, and a successful period from 1998 to 2018, before preparing to collaborate again.