Bangkok: Advanced Info Service Public Company Limited (AIS) has announced a strategic partnership with UC3, securing exclusive rights to broadcast men's European club football leagues in Thailand, Laos, and Cambodia for four years, from the 2027/28 to 2030/31 seasons.
According to Thai News Agency, this landmark agreement allows AIS to broadcast the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, and UEFA Youth League via AIS PLAY. Football fans in Thailand can enjoy live broadcasts, highlights, and replays, ensuring they don't miss any crucial moments from these prestigious tournaments. This move reinforces AIS's commitment to delivering world-class sports content and providing Thai football fans with a comprehensive viewing experience exclusively on AIS PLAY.
Mr. Prathana Leelapanang, CEO of AIS, expressed his pride and delight in bringing Europe's top football competitions to AIS customers and Thai football fans. He emphasized that tournaments like the UEFA Champions League and UEFA Europa League are highly followed by Thai audiences as they feature top clubs and superstar players from leading European leagues, competing for continental supremacy. The partnership aims to deliver the magic and excitement of European football to fans in the region.
The collaboration between AIS and UC3, representing UEFA and the European Football Clubs (EFC), along with AIS PLAY's state-of-the-art digital network and sports content platform, enhances the viewing experience by offering premium competitions. This initiative positions AIS PLAY as a leading entertainment hub, expanding its content offerings to match diverse lifestyles and deliver a premium sports experience that Thai fans have eagerly anticipated.
AIS PLAY is set to be the sole primary platform providing comprehensive content for these European football leagues to Thai audiences. The platform has prepared its technology and live streaming systems to offer long-term premium service throughout the four seasons, ensuring a seamless viewing experience for sports enthusiasts.