‘Aung Ing’ promotes the charm of Isaan as Soft Power, a powerhouse that drives a sustainable economy.

Khon Kaen 14 June - Ms. Paethongtan Shinawatra, Pheu Thai Party leader. As Vice Chairman of the National Softpower Strategy Committee Visited Khon Kaen Province for the 2nd day, giving a special lecture on the topic "ISAN Soft Power, opportunities and challenges in turning the Isan economy towards prosperity and sustainability" at the ISAN Insight Summit 2024, Khon Kaen University. Ms. Pae Thongthan said that she believes in the Isaan identity, whether it be food, culture, or performances, that will attract people. which is interesting in that it will create additional income for the people The government is confident that it will be able to promote Isaan food. It is known to people all over the world. Today, there are hundreds of thousands of Thai restaurants scattered around the world. And there is a Muay Thai gym. Distributed around the world in hundreds of thousands of places as well. Thai performances or T-Pop must be shown on the world stage. The government's goal in 2027 is to see 20 million Thai fam ilies have increased incomes. The soft power policy aims to create an economy to create income for everyone to have a better life. Throughout the 2 days, Ms. Paethongthan Shinawatra, as Vice Chairman of the Soft Power Strategy Committee Visited the area to receive information about entrepreneurs in the silk, food and molam circles, including a speech at the end of today's field visit with Mrs. Monporn Charoensri, Deputy Minister of Transport and Dr. Suraphong Sueb. Wonglee, committee member and secretary National Softpower Strategy Committee Also traveled to attend the event. However, the ISAN SOFT POWER event, a treasure trove to drive "New Isan" to the international level, is an activity of the Faculty of Economics, Khon Kaen University, which organizes the economic seminar of the year. with a model for developing the Isaan economy From academics, business people and experts in each soft power industry, 5F: Food Fashion Festival Fighting Film will be a bridge. Policies towards urban development models for the people and building the economy which has many participants Source: Thai News Agency