Bangkok: The "Freeze the Moment" event, held at the Sphere Gallery in the EMSPHERE Shopping Center, marked the vibrant launch of Baifern Pimchanok Luevisadpaibul as the newest brand ambassador for elis and introduced the innovative elis Freeze Cool sanitary pad. The event attracted a large turnout of media representatives and fans, celebrating the concept of "Instant Cooling, Long-lasting Coolness" on July 22, 2026.
According to Thai News Agency, the occasion commenced with DJ Ong Khemrat Sunthornnon delivering an engaging speech and unveiling the latest elis Freeze Cool advertising campaign. Baifern, the new face of elis, took the stage amid enthusiastic cheers, presenting the elis Freeze Cool product to the audience. Mr. Atsushi Kurihara, President of EL International (Thailand) Co., Ltd., welcomed guests and emphasized the continuous innovation in elis sanitary pads to boost women's confidence. The official ceremony concluded with a floral presentation to Baifern, marking her as elis's newest ambassador.
Baifern captivated her fans with a lively talk session, sharing insights on her collaboration with elis and her views on empowering women through self-care. She praised the elis Freeze Cool for its refreshing experience, encouraging women to embrace its benefits beyond their menstrual periods. Her engaging presence resonated with the audience, earning smiles from the executives.
The fan meet segment added excitement, featuring interactive games with Baifern such as the "Cool Formula Rapper" competition and a fabulous pose activity, drawing laughter and applause. The event also included an Experience Zone where attendees tested the elis Freeze Cool's refreshing qualities amidst a frozen-themed decor, enhancing the day's lively atmosphere.
Post-event, Baifern and Mr. Sittisak Raksanuwong, Executive Director of Eliel International (Thailand) Co., Ltd., engaged with the media, sharing insights in a relaxed setting. The day concluded with Baifern participating in a photo booth session with fans, leaving attendees with joyful memories and reinforcing the event's theme of refreshment and fun.