Bangkok: IdeasLabs has highlighted the “Jenny Life” phenomenon as evidence that brands are increasingly paying only those who generate real sales. According to Thai News Agency, the Executive Director and Founder of IdeaLabs Co., Ltd. (IdeasLabs), Thanadol Pitiyanuwat, emphasized that the Jenny Live trend showcases a significant shift in influencer marketing. Live Commerce is evolving beyond product sales through mobile

Bangkok: Deputy Prime Minister and Finance Minister Ekniti Nitithanprapas announced plans to meet with Bank of Thailand Governor Vitai Ratanakorn to review the 2026 inflation framework, following months of negative headline inflation, raising concerns among many about deflation. According to Thai News Agency, the meeting aims to address the current inflation situation, including headline and core inflation. Core inflation, which

Bangkok: Thai hoteliers are smiling as foreigners stay at hotels nationwide increase by 60.8 percent. The Real Estate Information Center (REIC) of the Government Housing Bank (GHB) conducted an analysis titled “Hotel Business Situation in the First Half of 2025.” It found that the hotel business slowed down year-on-year (YoY) due to a 4.7% year-on-year decrease in foreign tourist arrivals.

Bangkok: The Economic Cabinet has approved a nationwide tourism stimulus package, offering a 20,000 baht tax deduction, in a bid to revitalize Thailand’s economy. The initiative aims to boost GDP by 0.4 percent by providing different tax deduction rates for travel to major and secondary cities. According to Thai News Agency, Deputy Prime Minister and Finance Minister Ekniti Nitithanpraphas announced

Bangkok: “Phiphat” invites public transport operators nationwide to join “Half-Half Plus”. Registration for Thung Ngern shops is open from October 15 to December 19, 2025. Deputy Prime Minister and Minister of Transport, Mr. Phiphat Ratchakitprakarn, revealed that the government, through the Ministry of Finance, has launched the “Half-Half Plus” project to help reduce the cost of living for the public

Bangkok: Gold prices continue to rise, reaching unprecedented levels. Gold bars are currently priced at 64,250 baht, and gold jewelry has reached 65,050 baht, with expectations that prices may surge to 75,000 baht. The global gold price is projected to climb to $4,500 per ounce, with no apparent factors to curb this increase. According to Thai News Agency, the Gold

Bangkok: The Ministry of Finance has announced its support for the Electricity Generating Authority of Thailand (EGAT) as it embarks on its inaugural issuance of Sustainability-Linked Bonds (SLB) valued at 2 billion baht, with an interest rate pegged at 1.40% per annum. According to Thai News Agency, Ms. Chananporn Pisitwanich, Deputy Director-General of the Public Debt Management Office (PDMO), disclosed

Bangkok: PTT Global Chemical Public Company Limited (GC), the flagship chemical business of the PTT Group, has announced its preparations to issue and offer a new series of baht-denominated subordinated bonds featuring equity-like characteristics. These bonds are expected to be available to general investors through a public offering in late 2025, with a minimum subscription value of 100,000 baht and