Bangkok: It's not easy for a Thai brand to last over 75 years, but "Chua Ha Seng" has proven it. Chua Ha Seng reinforces its market leadership by winning four major national and international awards, maintaining its position as the number one sales brand for the second consecutive year, along with Superbrands 2025, Thailand's Most Admired Brand 2026, and the Thai Brand Award.
According to Thai News Agency, Chua Ha Seng, a legendary Thai brand of chili paste and seasonings, began in Chinatown (Yaowarat) and has grown strongly as a Thai brand that has expanded internationally. It reinforces its leadership in the chili paste market, maintaining its position as a top-of-mind brand for consumers and the number one selling brand in the country.
In 2025, the brand received the Superbrands Thailand award, given to brands demonstrating excellence in brand management, guaranteeing quality, reliability, and distinction from the perspective of consumers and experts. Continuing in 2026, Chua Ha Seng achieved another significant accomplishment by securing the position of Thailand's No. 1 best-selling chili paste brand for the second consecutive year (data from Euromonitor International), reinforcing its leadership in the chili paste market.
In the same year, the brand also won Thailand's Most Admired Brand 2026, ranking number 1 in the consumer goods category, specifically chili paste, based on a nationwide consumer survey. This reflects the confidence and trust placed in the brand by consumers across the country. Furthermore, the brand received the Thai Brand Award, an award given to strong and widely recognized Thai brands, reinforcing Chua Ha Seng's potential as a Thai brand capable of competing and growing steadily both domestically and internationally.
Mr. Kanatpong Wattanaseriwongkul, General Manager of Chua Ha Seng Food Products Co., Ltd., said, 'The company is deeply honored to receive these prestigious awards. These are not only a source of pride for the organization but also a significant driving force for our continuous development in product quality, enhancing brand value, and creating positive experiences for consumers in every aspect.'
This success is rooted in an unwavering commitment to maintaining a consistent standard of 'deliciousness' for over 75 years, combined with continuous development to upgrade products to meet the needs of modern consumers. Chua Ha Seng continues to develop products to adapt to changing consumer behavior and expand into international markets, with a vision to become a global leader in seasonings and food products. Under the concept of 'Thai Kitchen to the World,' Chua Ha Seng remains committed to quality, authentic Thai taste, and consumer trust, to steadily and sustainably propel Thai cuisine onto the world stage.