Bangkok: De Leaf is making significant strides on the international stage with its latest product launch, the 'New De Leaf Thanaka Triple Bright Active Soap.' This innovative soap leverages the potency of natural ingredients combined with cutting-edge scientific technology to elevate the quality of herbal skincare, offering a serum-like performance usually seen in high-end brands.
According to Thai News Agency, the launch event, dubbed 'De Leaf 9.9 Mega Bright Day,' marks a pivotal moment for De Leaf as it expands its presence in the Personal Care and Skincare market across Southeast Asia. The company is focusing on delivering gentle and long-lasting skincare solutions through its flagship product, which boasts 30 times the concentration of serum compared to its competitors. Mr. Supachai Chupanich, Managing Director of Mee Suk Thuk Wan Co., Ltd., shared insights into the company's business direction, emphasizing De Leaf's dedication to advancing Thai herbal products through globally recognized research.
The brand has already achieved considerable success in exporting its products to Southeast Asian countries, including Myanmar, Laos, and Indonesia, and has recently set its sights on Vietnam as a key target market. This strategic expansion is expected to sustain and propel Thai skincare onto the global stage.
A key component of De Leaf's marketing strategy is its collaboration with popular presenter Ingfah Waraha, who embodies the brand's image of brightness, confidence, and healthy-looking skin. As a first-time user of the product, Ingfah has personally vouched for its effectiveness in achieving bright, soft, and moisturized skin. The launch campaign features the song "Lub Lai Hai Jai San," performed by Ingfah Waraha and RachYO, which has been creatively adapted into seven versions using AI-generated technology. This approach aims to captivate a diverse audience by celebrating beauty in its many forms.
The New De Leaf Thanaka soap incorporates the exclusive De Leaf Thanaka 4D Bio-Active innovation, combining Thanaka, orange, and Niacinamide. With a concentration 30 times higher than that of expensive serums, the soap promises a nourishing experience that leaves skin looking bright and clear, while ensuring safety and avoiding irritation. This aligns with the emerging Skin Longevity trend, which focuses on long-term skin health and strength.
To coincide with the 9.9 shopping festival, De Leaf has released a new TV commercial for the soap, along with a limited edition "De Leaf Triple Bright Active Gift Set," of which only 500 sets are available. The gift set includes the new soap, moisturizing cream, and premium items. In addition, a Live Streaming Mega Sales event was held on TikTok via the @Engfa channel, targeting digital-age consumers and enhancing the product's reach.