Bangkok: A major global art toy brand is celebrating the 9th anniversary of its globally popular character, DIMOO, with a special event, 'DIMOO HAPPY 9TH ANNIVERSARY,' held grandly at Siam Center from May 8th to 17th, 2026. Atrium 1 and Atrium 2 were transformed into a 'Dreamland Forest,' showcasing DIMOO's unique imaginative world, and featuring a significant launch of the exclusive DIMOO THAILAND LIMITED EDITION products, available only here in the world.
According to Thai News Agency, this event chronicles DIMOO's 9-year journey, from its beginnings to becoming one of the most popular international characters, through a seamless blend of art, design, and storytelling. For the past 9 years, DIMOO has been not only a lovable character but also a representative of "emotions" that have grown alongside people around the world. This year, DIMOO has evolved into "The Protector," safeguarding dreams and feelings, reflected through four key pillars: Connection, Comforting, Dreamscape, and Always By Your Side.
The highlight of the event was the launch of the DIMOO Thailand Limited Edition collection, featuring the DIMOO PUPPY TOTO, inspired by the Thai Ridgeback dog, a symbol of loyalty, courage, and protection. Its distinctive reverse-curving coat on its back has been reinterpreted into a striking design. Also on display was the DIMOO ELEPHANT MOMO Pop-up, inspired by the classic literary work, The Story of Babar, the tale of a young elephant embarking on a journey, learning about the world, growing, and discovering its identity. This reflects another significant moment for DIMOO, transitioning from the world of imagination to understanding the real world through a warm, simple, yet meaningful image. Finally, a new product, the DIMOO Guardian of Love Figurine, was showcased, depicting DIMOO holding a lonely puppy tightly-another small moment of gentle protection.
The event space was transformed into "Dreamland Forest," a land of dreams and adventure for DIMOO and his friends. This forest serves as a central hub for everyone's dreams and aspirations, with DIMOO acting as the protector of those dreams. "Dreamland Forest is like a safe haven for everyone's dreams. For the past nine years, I've portrayed DIMOO as a caretaker and giver of love to all things, both in the dream world and the real world. But this year, I want to present love in another dimension - a protective love, protecting both dreams and love itself. Previously seen as a quiet and sensitive boy, in this ninth year, DIMOO has grown under the concept of 'The Protector,' passing on love, care, and protection to everyone," said Ayan Deng, the artist behind the DIMOO character.
Another highlight not to be missed is the appearance of Ayan Deng, the artist behind DIMOO, who will be attending the event in person to meet, chat, and share his inspiration for character design, as well as create exclusive moments with fans on May 7th, 2026. A fansign event will also be held on May 8th and 9th, 2026.
The event was divided into two main zones. The DIMOO PUPPY TOTO BIG BALLOON, a design from the Thailand Limited Collection, stands over 7 meters tall and features adorable fluffy details that bring the atmosphere to life. It's surrounded by DIMOO Big Figure Installations scattered throughout the area, creating numerous cute photo opportunities. Another highlight is the DIMOO HAPPY 9TH ANNIVERSARY MESSAGE BOARD, where everyone can share their positive feelings. The Atrium 1 event area is also a shopping zone, a key destination for collectors and DIMOO fans, offering a wide variety of exclusive collections, including the Thailand Limited Collection, Pop-up Limited Collection, New Collection, and Hot Items, as well as highly sought-after lifestyle products.
'This DIMOO HAPPY 9TH ANNIVERSARY event is not only a celebration of a significant milestone for the DIMOO character, but also reflects POP MART's vision of creating a platform that connects art, design, and people from around the world through meaningful and inspiring experiences. We are also honored to have the participation of various artists.'
"Mr. Ayen Teng also chose Thailand as the first country in the world to host this celebration," said Ms. Siriporn Plaengchantuk, Head of Southeast Asia at Pop Mart.
Amidst an atmosphere of fun and inspiration, the event was also graced by the presence of renowned celebrities and influencers such as Boss-Chaikamol, Pinkploy-Papavadee, Bookko Thanachapan, Faye-Kanyapat, and May-Yada, who added vibrancy and celebrated the special moment of the new space's opening. The event was filled with a lively atmosphere and a warm sharing of joy among pop music fans throughout.