Join hands with Shopee to push agricultural products and good local products.

Bangkok, The Deputy Minister of Commerce joins hands with Shopee to launch the "Sukjai Buying Thai" campaign, pushing agricultural products and good local Thai products to be sold on Shopee, along with participating in live sales, giving away 50% discount codes to those interested in ordering. Products from today until 14 March 2024 Mr. Naphinthorn Srisanpang, Deputy Minister of Commerce Said after being the chairman of the signing of the memorandum of understanding on cooperation in the promotion of electronic commerce (e-Commerce) between the Department of Business Development and Shopee (Thailand) Company Limited to jointly push and develop competitiveness. Thai entrepreneurs are successful in doing online business. Ready to reach target customers directly. by promoting Support the development of Thai entrepreneurs' potential, such as increasing knowledge and strengthening skills for Thai entrepreneurs. and organizing promotional activities for Thai entrepreneurs To increase the value of online trade Read y to provide special benefits in using Shopee's innovations and sales tools, including being able to participate in promotional activities such as Flash Sale, discount coupons, free delivery coupons, and live selling products through Shopee Live. However, the signing of the memorandum of understanding today It is another step of success resulting from the cooperation between the public and private sectors in developing Thai community entrepreneurs to grow with potential. and has continued strength Including helping expand marketing channels, generating income, increasing sales and profits. Create commercial value and push the country's overall economy to grow higher. This is in line with the national strategy that aims to elevate community entrepreneurs to use e-commerce channels to create growth and compete internationally. and ready to deal with changes in the digital age with confidence This is in line with the government's policy that aims to build the potential of community entrepreneurs to use electron ic commerce systems. Use technology and innovation The Ministry of Commerce therefore hastened to encourage community entrepreneurs to use electronic commerce as an important tool in conducting business. To increase management efficiency Create growth opportunities on online platforms and continuously expand the market. 'The only highlight today (March 7) is that he participated in a live broadcast selling products in the campaign. Happy to buy Thai products with KOL who are sellers of products through live in the Shopee application by bringing products of farmers and entrepreneurs, which are products that are unique to the community. Or good local Thai products for sale at special prices in Live, including food items such as vegetable pellets, pork floss roasted on a charcoal grill, fried taro, items including shoes, bags, and shallot oil. Buyers will receive a special price and can also collect a special code for a 50% discount, a maximum discount of 50 baht, with a minimum purchase of only 100 baht. Prom oting entrepreneurs to have potential and products that meet standards and have creative innovations It will help to compete through online market channels, which will help increase the chance of survival in the world of Digital Disruption, which is in line with the results of an informal survey of the value of electronic commerce in Thailand by the Electronic Transactions Development Agency, which in 2023 will grow not low. More than 10% has a value of over 5.27 trillion baht, an increase from 2022 with a market value of approximately 4.84 trillion baht, as Thai consumers are accustomed to buying products through online channels as well as businesses that have turned to selling products through There are more online channels,' Mr. Naphinthorn said. Mrs. Oramon Sapthaweetham Director-General of the Department of Business Development said that the Department of Business Development and Shopee have worked together continuously since 2019 and have organized marketing campaigns continuously every year. To stimul ate and push community products into online channels or e-commerce. This year there is a new promotional tool, Landing Page, through the Happy Buying Thai campaign. on the Shopee platform There will be products from over 522 quality entrepreneurs such as coconut flakes, fried Korat noodles, shrimp paste, dried bananas, pineapple paste, organic coconut flower nectar, Chiang Da vegetable tea, white galangal toothpaste, crab oysters, salted eggs with herbs. To be a part of supporting the consumption of quality community products by Thai people. We therefore invite everyone to join in the experience of purchasing products through the landing page and receive a discount of up to 50% from today until 14 March 2024. In addition, the Ministry of Commerce and Shopee have prepared discount codes to support sales throughout the season (Seasonal Campaigns) throughout the year to help stimulate sales for entrepreneurs continuously, throughout the past activity period. Can create income for entrepreneurs from the beginnin g of 2019 until 2023, with a total value of more than 200 million baht. Average sales increased more than 30% from 2022, with Landing Page being a service that helps change the online store page. Customize your web page design to make it look attractive and trustworthy. To attract the attention of customers in ordering And it is also another marketing promotion strategy that must be given the same importance as creating content or shooting advertisements. This clearly affects the increase in sales through online channels. In an era where there are many online marketing tools for businesses to choose from, whether it be Social Media Ads, Google Ads, LINE Official Account or Influencer Marketing, and throughout this year Ministry of Commerce There are still plans to continue collaborating with Shopee. To provide various privileges for Thai entrepreneurs There is also a training course to develop the potential and skills of store management to be successful in selling products through online platforms. Mr. Kara n Ambani, Chief Executive Officer, Shopee (Thailand) Company Limited, said that Shopee (Thailand) Company is pleased to be a part of supporting Thai entrepreneurs to expand their online marketing channels easily and conveniently. more comfortable Both selling in normal form and selling through Shopee Live, which will help create opportunities to sell products Create income for Thai entrepreneurs By collaborating with the Department of Business Development Ministry of Commerce this time It will aim to raise the potential of Thai entrepreneurs. Increase awareness and opportunities to access Thai products and helping drive the country's economy efficiently. Source: Thai News Agency