Bangkok: The Department of Intellectual Property is advancing efforts to elevate Koh Kret pottery, a Geographical Indication (GI) product, as a prominent tourist attraction near Bangkok. The initiative aims to highlight the intricate patterns on the high-quality clay pottery from Nonthaburi province, promoting creative marketing strategies to position GI production areas as cultural tourism destinations. This endeavor seeks to leverage the appeal of the Mon riverside community to foster sustainable income.
According to Thai News Agency, Ms. Oramon Sapthaveetham, Director-General of the Department of Intellectual Property, alongside Mr. Songkran Phetnamkheaw, Nonthaburi Provincial Commerce Officer, assessed the progress at the Koh Kret Pottery Handicraft Center in Pak Kret District. They reviewed the entire production process from clay preparation to traditional firing and engaged with producers to discuss challenges and strategies to enhance GI products to meet market demands. This includes improvements in functionality, decorative appeal, and packaging to attract both local and international tourists.
Koh Kret pottery gained GI registration in 2010, which significantly increased its market value. The unique geographical location of Koh Kret, situated in the Chao Phraya River, provides high-quality paddy clay that is ideal for crafting intricate pottery. The clay's properties, including its fine grain and soft texture when kneaded, contribute to the pottery's strength and durability, even after high-temperature firing.
The Department of Intellectual Property, in collaboration with the Nonthaburi Provincial Commerce Office, is working on modern packaging that narrates the story of Koh Kret pottery. This includes expanding marketing channels through partnerships with private enterprises like ICONSIAM shopping mall and enhancing community-based tourism by improving access to Koh Kret by car and boat.
Mr. Surat Buahiran, chairman of the Koh Kret pottery handicraft group, emphasized the importance of GI registration in enhancing the product's value, particularly among foreign tourists. The group has adapted its products to market trends, such as creating aromatherapy containers for the spa industry. Mr. Buahiran is optimistic that further marketing and packaging support will increase income and encourage young artisans to continue the craft.
Ms. Oramon highlighted plans to focus on driving the grassroots economy through GI products by 2026. This includes not only registration but also developing quality control systems, packaging, and market expansion. Thailand currently boasts 250 registered GI products, contributing over 114,623 million baht to the economy.
'Promoting GI (Geographical Indication) is not just about preserving traditional knowledge, but about creating sustainable economic opportunities for communities to drive their own future,' stated the Director-General of the Department of Intellectual Property.