Bangkok: Transforming astrology into a world-class brand-building tool, Ajarn Kornrak Chiratchabhirak has introduced a unique perspective on combining astrology and business education.
According to Thai News Agency, Ajarn Kornrak has integrated astrology into the curriculum of the Faculty of Business Administration at the University of Thai Chamber of Commerce, offering academic credits for the course. This initiative marks a significant step in education, merging traditional beliefs with modern management practices in an innovative manner that challenges conventional academic boundaries.
Ajarn Kornrak has condensed the study of astrology, which typically requires extensive periods, into a practical format that can be understood in minutes. The course, "Moo for Business," is designed to be more than a belief system; it serves as a strategic tool for students to discover their potential, choose life paths, and plan futures with direction. Students not only gain knowledge but also engage in impactful projects and social initiatives, achieving tangible success in the business domain. This approach exemplifies the integration of science, belief, and innovation to create new opportunities and transform lives.
Ajarn Kornrak, a professor at the university, describes himself as the first person globally to introduce 'Moo' as a subject in a university. The "Moo for Business" program systematically blends astrology with business administration, offering official credits. The course's popularity is evident as it was fully booked within an hour of its introduction, with classes accommodating around 60-80 students each. Three classes have been conducted so far, resulting in significant achievements for the participants.
Students are required to undertake community projects and develop their potential, often attracting media attention through interviews. A notable aspect of the course is the use of astrology in business decision-making, such as selecting partners and planning life directions by analyzing birthdates, numbers, and life energy. Ajarn Kornrak emphasizes that astrology is not mere superstition but critical information necessary for success.
He believes that while destiny is predetermined, it can be adjusted to one's advantage. Understanding life rhythms enables better planning, whether for interviews, business ventures, or relationships. This science is applied beyond the classroom, influencing global fashion industry successes. Ajarn Kornrak's participation in international fashion weeks demonstrates how choosing the right timing can impact success, as evidenced by his runway experiences in Paris and London.
Ajarn Kornrak has also built the Tevar brand, leveraging his astrology and business expertise to expand into various sectors, including fashion, perfume, floristry, astrology education, and modeling. His influence extends to the entertainment industry, assisting celebrities and actors, including Lukmee Rasmi and Jakkabum, in overcoming challenges. Starting from zero, he used his understanding of life's rhythm to build his ventures, with a life goal of helping people understand themselves to mitigate social issues.
Ajarn Kornrak advocates for national development through family and education, positing that societal improvement begins at these foundational levels. In summary, "Moo for Business" has transcended its origins as a traditional belief to become a university-level tool for achieving success in life and business. Ajarn Kornrak's story serves as inspiration and a reflection of a new era where knowledge, belief, and technology converge to forge innovative paths in the business world.