Bangkok: PP Krit, a prominent figure for fostering positive experiences among the younger generation, played a pivotal role in a unique event organized by Birdy, Thailand's leading coffee brand under Ajinomoto. The event offered a special blend of healthy coffee options and engaging activities, delivering an unforgettable experience for coffee enthusiasts and fans alike.

According to Thai News Agency, the event aimed to promote a healthy lifestyle under the "Eat Well, Live Well" initiative, with Birdy introducing its sugar-free coffee options such as the Birdy 3 in 1 Rich Blend and the purple Birdy Zero Sugar sachet. Central Park Bangkok was transformed into "The Enchanted Zero," a vibrant space dedicated to celebrating the delightful taste of 0% sugar coffee. With PP Kritsada as the presenter, the event attracted coffee aficionados and created memorable experiences for the younger crowd.

Khanitrat Atichadsrisakul, Coffee and Beverage Manager at Ajinomoto (Thailand) Co., Ltd., remarked on PP Krit's influence, describing him as a style icon and a representative of confidence and trendsetting for the younger generation. As the face of the Birdy Zero Sugar purple sachet, PP connects the brand with health-conscious youth. Since PP Krit's association with Birdy, the brand has seen a surge in positive feedback. To capitalize on this enthusiasm, Birdy organized Meet and Greet events featuring PP to engage directly with their target audience. These gatherings underscore the message that making healthier choices can be enjoyable and introduce a delicious new coffee option.