Bangkok: Supersports, a subsidiary of Central Retail and Thailand's top sports retailer, is set to undergo a significant transformation at its Central Pinklao branch, aiming to become the largest sports destination in West Bangkok. This ambitious project is part of the company's broader market expansion plan for 2026, focusing on enhancing the shopping experience through cutting-edge technology and innovative design.

According to Thai News Agency, Ms. Wiyada Buranapakorn, Senior Vice President of Marketing at CRC Sports Co., Ltd., outlined the company's strategic vision to maintain its status as the leading Performance Sports Retailer under the concept 'Move You, Move Sports.' The central feature of this vision is the upgrade of Supersports stores to the 3.0 model, which promises a superior shopping experience catering to diverse sports lifestyles. The revamped Central Pinklao branch is expected to become a hub for sports enthusiasts, offering a comprehensive range of world-class sports brands and services.

The renovation will introduce several highlight zones designed to meet the needs of athletes and health enthusiasts. The Racket Zone will serve as a haven for tennis and badminton lovers, featuring an extensive selection of renowned brands and professional stringing services. The Golf Zone will offer a wide array of golf products from leading brands, providing golf enthusiasts with the latest equipment and accessories. Additionally, the Running Zone will boast the largest collection of running shoes and equipment in the Thonburi area, featuring advanced 3D Scan technology to help customers find the perfect fit.

The Football Zone will provide a one-stop shop for the latest football boot collections, club jerseys, and personalization services, while the Kids Zone will cater to young athletes with a variety of sports and lifestyle products. This comprehensive range of offerings aims to position Supersports as more than just a store, but a vibrant community space for health enthusiasts.