Bangkok: Thai gold prices have reached new heights, with gold bars selling at 74,600 baht and gold jewelry at 75,400 baht. This surge follows the global gold prices surpassing the significant threshold of US$5,000 per ounce. The rise in prices is attributed to growing concerns over geopolitical issues and increasing tensions between the US and Canada, prompting investors to seek gold as a safe-haven asset.
According to Thai News Agency, the Gold Traders Association reported their first update on January 26, 2026, at 9:11 AM, indicating an immediate increase of 1,400 baht. The buying price for gold bars was 74,400 baht per baht weight, while the selling price reached 74,500 baht per baht weight. For gold ornaments, the buying price was 72,904.44 baht per baht weight, with a selling price of 75,300 baht per baht weight. This increase mirrored the world gold price, which opened at 5,069 US dollars per ounce.
As of 10:49 AM, prices had been adjusted eight times, totaling a 1,500 baht increase. The buying price for gold bars rose to 74,500 baht per baht weight, and the selling price to 74,600 baht per baht weight. Gold ornaments saw a buying price of 73,010.56 baht per baht weight and a selling price of 75,400 baht per baht weight. The global gold price (Gold Spot) then stood at 5,077 US dollars per ounce.
Hua Seng Heng's analysis suggests that the domestic gold price rise aligns with the global trend, while the Thai baht has strengthened. The increase in global gold prices is linked to a decline in the US dollar index (DXY) for five consecutive days and a three-day decline in 10-year US Treasury yields. The market is keenly awaiting the appointment of a new Federal Reserve chairman, with expectations of a dovish policy approach, which is favorable for gold. However, recent US consumer confidence data surpassed analyst predictions. Additionally, President Trump announced a reversal of plans to impose tariffs on the EU, following a framework agreement with NATO Secretary General Mark Rutte on Arctic security.
Meanwhile, YLG Bullion International highlights ongoing concerns about geopolitical uncertainty, despite eased trade risks between Europe and the US. President Donald Trump's recent announcement on Truth Social about imposing a 100% tariff on Canadian goods if Canada signs a trade deal with China has intensified tensions, driving further interest in gold as a secure investment.
Krungthai Global Markets, a part of Krungthai Bank, indicates that while gold prices have risen "rapidly and sharply," there is a potential risk for a short-term correction based on historical data.