Bangkok: The phenomenon of “Thai Son-in-Law Fever” has propelled Suphap Osot, a Thai health brand, into the limelight as both Thai and Chinese markets show a heightened demand for its products.

According to Thai News Agency, the surge in interest follows a viral social media trend involving world-class superstar Jackson Wang, who recently purchased a significant quantity of dietary supplements from Suphap Osot. After photos and stories of Wang, dubbed the “Thai son-in-law,” shopping for these products surfaced, shortages quickly ensued, particularly for items taken back to China.

This trend has led to a rapid increase in online sales and dealership activities, with many customers eager to emulate the actions of the “Thai Son-in-Law.” In response, Suphap Osot is scaling up production to meet the soaring demand. The incident underscores the quality and reliability of Made in Thailand dietary supplements, enhancing the international image of Thai products. Currently, Suphap Osot is accelerating its marketing and production strategies to address the growing demand in both Thailand and China, which is positively impacting the brand.